A product backlog that
doesn’t stay still

A product backlog that doesn’t stay still

An AI-powered backlog enriching your features with customer feedback and revenue data so you can best choose what to build next.

Try for free

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Watch a quick demo by Wiz

4 min

Watch a quick demo by Wiz

4 min

Watch a quick demo by Wiz

4 min

Watch a quick demo by Wiz

4 min

Loved by next-gen B2B SaaS

Backed by

Product management

is hard.

It's

scattered

across

teams

and

systems,

while

stretched

thin

between

needs

and

opinions.

What

if

a

tool

had

perfect

memory,

access

to

all

systems,

and

was

shared

by

all

teams?

It'll be

opinionated

and

intelligent,

simple

and

powerful.

Wouldn't that

be amazing?

Product management

is hard.

It's

scattered

across

teams

and

systems,

while

stretched

thin

between

needs

and

opinions.

What

if

a

tool

had

perfect

memory,

access

to

all

systems,

and

was

shared

by

all

teams?

It'll be

opinionated

and

intelligent,

simple

and

powerful.

Wouldn't that

be amazing?

Product management

is hard.

It's

scattered

across

teams

and

systems,

while

stretched

thin

between

needs

and

opinions.

What

if

a

tool

had

perfect

memory,

access

to

all

systems,

and

was

shared

by

all

teams?

It'll be

opinionated

and

intelligent,

simple

and

powerful.

Wouldn't that

be amazing?

Customer Led

Understand your customers

Sync customers' data from your CRM and CS tools

Know your customers' worth, deal stage, etc

Bring in their feedback, from various sources

Pull in any customer and prospect feedback you have, manually or automatically.

Map their feedback to actual features and requests

Extract who wants what, when, and how important it really is for them. Discover blockers, low-hanging fruits, last requests, or common needs.

"Add OAuth Support"

3 Security V2

Stripe

Deel

Brex

"Add OAuth Support"

3 Stripe

Deel

Brex

"Add OAuth Support"

3 Security V2

Stripe

Deel

Brex

"Add OAuth Support"

3 Stripe

Deel

Brex

Features CRM

Know your features

Align GTM, Product, and Engineering

Keep your ideas and features up to date, with their dollar value, business impact, and progress.

Features

Invoicing Options

Quarterly Reports

Open API

Timed Expense Tracking

Loyalty Program

Mandatory MFA

Priority

Critical

High

Low

Critical

Medium

Expected at

Q3, 2023

Q4, 2023

Q3, 2023

Q4, 2023

ARR

$32K

/ $187K

$110K

/ $422K

$55K

/ $375K

$38K

/ $454K

$40K

/ $223K

$128K

/ $553K

Companies

Rippling

Gusto

Flexport

Databricks

Rippling

Scale AI

Checkr

Zapier

Framer

Gusto

Status

In Progress

Completed

Backlog

In Progress

Features

Invoicing Options

Quarterly Reports

Open API

Timed Expense Tracking

Loyalty Program

Mandatory MFA

Priority

Critical

High

Low

Critical

Medium

Expected at

Q3, 2023

Q4, 2023

Q3, 2023

Q4, 2023

ARR

$32K

/ $187K

$110K

/ $422K

$55K

/ $375K

$38K

/ $454K

$40K

/ $223K

$128K

/ $553K

Companies

Rippling

Gusto

Flexport

Databricks

Rippling

Scale AI

Checkr

Zapier

Framer

Gusto

Status

In Progress

Completed

Backlog

In Progress

Features

Invoicing Options

Quarterly Reports

Open API

Timed Expense Tracking

Loyalty Program

Mandatory MFA

Timed Expense Tracking

Open API

Loyalty Program

Priority

Critical

High

Low

Medium

Critical

Medium

Low

Medium

Expected at

Q3, 2023

Q4, 2023

Q3, 2023

Q4, 2023

Q3, 2023

Q4, 2023

Q3, 2023

Q4, 2023

ARR

$32K

/ $187K

$110K

/ $422K

$55K

/ $375K

$38K

/ $454K

$40K

/ $223K

$55K

/ $375K

$38K

/ $454K

$38K

/ $454K

$40K

/ $223K

$128K

/ $553K

Companies

Rippling

Gusto

Flexport

Databricks

Rippling

Scale AI

Checkr

Zapier

Framer

Gusto

Status

In Progress

Completed

Backlog

In Progress

Clear product strategy

Group features into initiatives and under key impact areas, see how the whole picture comes together, & prioritize features in their context.

All features

Active

Bugs

Group by

Initiative

Filter by

In Progress

Features

Priority

Expected at

ARR

Companies

Status

All features

Active

Bugs

Group by

Initiative

Filter by

In Progress

Features

Priority

Expected at

ARR

Companies

Status

All features

Active

Bugs

Group by

Initiative

Filter by

In Progress

Features

Priority

Expected at

ARR

Companies

Status

Smart revenue KPIs

Understand current and future ARR—new, kept, or churned while having a clever calculation based on requests and their importance in a customer's deal value.

$40K

/ $135K

$40K

/ $135K

$40K

/ $135K

Live features progress

Get features status and dates auto-synced from their source of truth.

In Progress

✨ Product AI

A tool that works for you

Finds feature requests in your customer feedback

AI identifies needs and features in your feedback calls and messages.

Export APIs

Add

Export APIs

Add

Export APIs

Add

Automated Checks

Add

Automated Checks

Add

Automated Checks

Add

Slack Integration

Add

Slack Integration

Add

Slack Integration

Add

Fits features into your strategy

Place each feature in your greater product strategy.

Impact Area

Financial Services

Initiative

In-App Support

Start Date

09/04/23

Target Date

09/20/23

Size

Large (9)

Surfaces revenue opportunities

Calculate and forecast revenue value for each feature.

Open API

$304K

Auto Reports

$85K

❤️ Loved by experts

A community of product thinkers

A community of
product thinkers

Join our Slack community and see what the hype is all about.

Cardinal ensures we’re making decisions based on data we can trust and gives stakeholders visibility into results without constant back and forth among teams. Cardinal solves that for us and provides a central place for our whole company to see the true impact of our entire product strategy as a whole.
Christopher Byrum
VP Product
Puls
Cardinal is a lifesaver for us! We’ve been with them throughout 2023 and I can’t remember how we were managing customer feedback, our backlog or a product roadmap before! Everyone is now aligned on the product at all times.
Josh Christensen
Founder & CTO
Hona
Holding a product strategy at scale is insanely complicated. Cardinal offers us something we couldn’t find elsewhere (including Productboard). we’re handling thousands of feedback items, features, and initiatives across many teams!
Todd Wilkens
Chief Product Officer
Qualio
I love Cardinal’s speed! these guys really live up to what they are selling, they listen to customers, build, and iterate 💪🏻
Ofir Brukner
Co-Founder & VP Product
Gem Security
I like being able to find information quickly, if anyone comes up with a new crazy idea or feature request I can show them how many companies want it vs. other things—Cardinal is truly magical in that way!
Brian Simmons
VP Product
Fondo

Cardinal ensures we’re making decisions based on data we can trust and gives stakeholders visibility into results without constant back and forth among teams. Cardinal solves that for us and provides a central place for our whole company to see the true impact of our entire product strategy as a whole.
Christopher Byrum
VP Product
Puls
Cardinal is a lifesaver for us! We’ve been with them throughout 2023 and I can’t remember how we were managing customer feedback, our backlog or a product roadmap before! Everyone is now aligned on the product at all times.
Josh Christensen
Founder & CTO
Hona
Holding a product strategy at scale is insanely complicated. Cardinal offers us something we couldn’t find elsewhere (including Productboard). we’re handling thousands of feedback items, features, and initiatives across many teams!
Todd Wilkens
Chief Product Officer
Qualio
I love Cardinal’s speed! these guys really live up to what they are selling, they listen to customers, build, and iterate 💪🏻
Ofir Brukner
Co-Founder & VP Product
Gem Security
I like being able to find information quickly, if anyone comes up with a new crazy idea or feature request I can show them how many companies want it vs. other things—Cardinal is truly magical in that way!
Brian Simmons
VP Product
Fondo

Being good at capturing signals is key to our success! Knowing what the customers really say and mapping that to initiatives is really hard, especially across different teams with different tools.
Evyatar Ram
VP Product
Singular
Understanding customer health, commitments, and resource allocation is something I'm always chasing to improve. Cardinal is great at that in my mind.
Tom Mayblum
Product Group Lead
Armis
Cardinal is the best way to take a Revenue-Lead Product approach I’ve seen. Being able to tie feature requests directly to their revenue impact is a unique and valuable lens for product analysis.
Zack Pennington
Chief Product Officer
Forecastr
We’re excited about Cardinal helping us align on our users’ requests and needs with Sales, Customer Success and R&D
Guy Yasoor
Product Manager
Hunters
For us, ingesting feedback from systems like Slack and having AI extract features is a killer app, period.
Amnon Mishor
Chief Technology Officer
Gynger

Being good at capturing signals is key to our success! Knowing what the customers really say and mapping that to initiatives is really hard, especially across different teams with different tools.
Evyatar Ram
VP Product
Singular
Understanding customer health, commitments, and resource allocation is something I'm always chasing to improve. Cardinal is great at that in my mind.
Tom Mayblum
Product Group Lead
Armis
Cardinal is the best way to take a Revenue-Lead Product approach I’ve seen. Being able to tie feature requests directly to their revenue impact is a unique and valuable lens for product analysis.
Zack Pennington
Chief Product Officer
Forecastr
We’re excited about Cardinal helping us align on our users’ requests and needs with Sales, Customer Success and R&D
Guy Yasoor
Product Manager
Hunters
For us, ingesting feedback from systems like Slack and having AI extract features is a killer app, period.
Amnon Mishor
Chief Technology Officer
Gynger

✌🏻 Up and running in 5 minutes

Connect CRM, import feedback, feature lists, and sync to your task management to clearly see what you should build next (no code or heavy lifting needed).

Try for free

View plans ->

✌🏻 Up and running
in 5 minutes

Connect CRM, import feedback, feature lists, and sync to your task management to clearly see what you should build next (no code or heavy lifting needed).

Try for free

View plans ->

✌🏻 Up and running in 5 minutes

Connect CRM, import feedback, feature lists, and sync to your task management to clearly see what you should build next (no code or heavy lifting needed).

Try for free

View plans ->