🤡 Custom Properties

You can now add columns and properties to your backlog and features! We’ve started with supporting Text, Number, Select/Multi-Select, Team Member, and Checkbox.

Let’s see what you can do with it! (tell us what you’re missing)

🐋 Keyword search across all feedback sources!

We’ve added feedback search support within all calls, transcriptions, and tickets.

If you wanna know who said “Slack” , mentioned a competitor or said something specific, it’s now easy to track down, across sources!

🌈 Other Improvements

• New Features unsaved changes confirmation: never lose your new features again!

• Company Modal now opens the company page (instead of directing to your CRM)

• Supporting tl;dv transcription format

• Speed improvements to adding features to feedbacks and vice versa

• Fixed that pesky “unread” feedback bug (blue dot not going away)

Tell us what you think ❤️ (grab some time with us here).

👖 Multi-Slack Support

We now support multiple Slack workspaces at once! It is especially useful for those of you who have a main workspace (with Slack Connect) and another community Slack.

🤓 Specialized AI improvements

1. Better understanding of “exploration” conversations: common questions, problems and explorations of core/obvious parts of your product you don’t want AI to be considering as feature requests. Very common in first sales calls (prospects) or support conversations (customers)

2. Better, more confident AI for feature priority: AI will now set the priority for a company wanting a specific feature with much higher accuracy (this includes marking the feature as Critical, e.g. deal maker/breaker)

🧩 Added Attention integration

A collaboration with our friends at Attention to create a custom integration to bring in conversations and customer requests

🧱 Other improvements

• Speed improvements for bringing in Gong conversations (especially on first sync, which is often massive)

Tell us what you think ❤️ (grab some time with us here).

⚡️ New Clari Integration

You can now bring in conversations and insights from Clari ✌🏻

📱 Mobile support (web)

Added mobile web support! now you can follow a Slack notification on a new feature or feedback coming in right from your sofa. Or car. Or hot tub. You get it.

🦀 Improvements

• Shareable company page links

• Salesforce custom-field dollar value

• New “Churned customer” type

• Added company-type filter to feedback

• Support creating linear tickets as Cardinal

• Improved date filters across the board

• Improved support for adding companies to features for customers with 50K+ CRM companies

🛠️ Fixes

• Extended support for CSV dates import (better format handling)

• Fix “last time used” in API Keys section not updating correctly

Tell us what you think ❤️ (grab some time with us here).

🌎 Overview

Here’s what we have for you today:

🔄 AI Suggestions everywhere

As we (and you) are feeling more and more comfortable with AI suggestions, we’re now adding them everywhere. Your backlog, feature, and company views, etc

This means that numbers and linked objects will now include AI suggestions by default (you can always turn that toggle OFF on the top-right corner).

😎 Added Attio CRM support

You got it! Hot new CRM Attio and Cardinal are now best friends!

⤵️ Importing improvements

• Feedback CSV import is 10x faster

• Linear imports support descriptions

🍪 Other improvements

• Added quick feature share or delete options

• Added feedback source as an in-feedback property

• Various bugfixes (like certain JIRA task creation issues and others)

🧐 Riddle me this (upcoming feature hint)

What do Eleanor, Dwight, Thomas, Abraham, Antoine, and Benjamin all have in common?

** The winner gets some cardinal Swag 👔

Tell us what you think ❤️ (grab some time with us here).

💺 New Guest Seats, Team & Billing management

We’ve added an ability to invite or mark team members as “guest seats” (view-only, free seats). This also allows for better control of your bill; only member (editor) seats are paid. Easy.

🎓 Humanity struggles: what does Bi-Weekly mean?!

We’ve decided! it means every two weeks! (if you wanna say twice-a-week just say so)

The people have spoken.

🍀 Timeframes (features and backlog grouping)

We’ve added Timeframes 🥳

You can now set start/target dates as Timeframes (Aug 2024, Q4 2024, etc)

This also allows you to group the backlog from weekly all the way to quarterly.

Seeing your plan and progress from Sprint to Roadmap.

👽 Improved AI suggestions

We’ve drastically improved AI’s logic and feature extraction capabilities.

This will be immediately noticed by seeing fewer suggestions, and a higher quality of the ones that exist.

This update includes a tailored emphasis on threaded conversations (Intercom, Zendesk, Slack, etc), especially with automated workflows.

🏯 Intercom as a CRM

As requested, you can now use Intercom as the CRM source of companies, revenue, and stage.

❤️‍🔥 Other Improvements

• Improved Grouped AI suggestions & merging UX flow (fewer steps, new/existing differentiation)

• Person-search for feedback is faster and smarter.

• Showing only top AI suggestions when a backlog view is not grouped by anything.

Tell us what you think ❤️ (grab some time with us here).

"Zapier makes you happier"

— Mor Sela, Philosopher

☢️ This release:

🎃 Zapier Support - connect Everything Everywhere All at Once

Any tool you use that has Zapier can be plugged in, easy.

Checkout our Zaps

🎥 More call recorders: Fathom, Grain, Fireflies.ai, and others

Now that we have Zapier, you can have all your meetings automatically turn into feedback and their feature requests extracted by AI if there are any within them (so if you can’t afford a giant call recording software, you can still use Cardinal AI. Why not? you deserve it!).

Here’s a Fathom Zap example

You can also find us now in the Zoom App Marketplace!

🧲 AI Suggestions Change or Merge

AI may have found a few conversations for you, but you’d want to point them at another feature? or maybe there are a few that aren’t quite the same but you think they should be? Pick a few, merge, and all conversations will lead to that one feature suggestion. Magic.

Magic I tell ya!

🌋 Huge CRMs improvements

We thought 10,000 accounts in a CRM is cool.

Then we thought 100,000 accounts in a CRM is cool.

Now we think 1,000,000 accounts in a CRM is cool.

You people and your crazy CRMs.

Anything companies-related should work much faster now. because you made us do it 😉

💍 New Feedback API

You can now integrate Cardinal across workflows and systems.

** docs at cardinalapp.io/docs

✍🏼 Other improvements

• Improved speed and stability of CSV and Linear imports

• Added a Semantic Feature Search everywhere.

• Added the ability to view and filter AI feature suggestions separately for existing vs new features.

• Added the ability to filter by Teams in the main Prioritization page.

Tell us what you think ❤️ (grab some time with us here).

New year, new update 🥳

👑 Feature suggestions in Prioritization!

We bring feature suggestions into your backlog, and now they can appear within the views you use every day. If you group by initiatives, or have some customer-based views, new feature suggestions will appear among them so they make more sense and are in their best logical place.

🤓 JQL import from JIRA

You can now use your JQLs to import from JIRA 😎

🚌 Auto-task creation will default to teams better

So you have to do less clicking and tapping, ‘cause we’re all lazy.

🌎 New Languages: Spanish & Hebrew

Our first non-english content support, if you have a ton of conversations or features in those languages, you’re in luck 💪🏻
** If there’s a language you’d like us to add, let us know.

🧠 Smarter calls import functionality

No external guests attended? super short meeting? technical issues?

AI will not bring those conversations in. That’s cool. right? c’mon you know it’s cool.

🖍️ Other improvements:

• Automated Task Creation: Optional task description now copied from the spec (default ON).

• Added support for uploading video files into specs (also increased file size limitations).

• Improved Intercom / Zendesk feedback logic: better understanding of feature requests, fewer conversations brought in.

• More Nuanced Initiative AI suggestions

• Improved feature extraction from non-conversational feedback

• Added the ticket number to the task-search logic

Tell us what you think ❤️ (grab some time with us here).

Hope you’re all celebrating this year and excited about the next.

Feels like a great time to be using AI to crunch all the customer conversations you’ve had this year to better inform next year’s roadmap.

👾 AI Zendesk integration

We’ve added full AI support for Zendesk! like we recently launched with Intercom & Gong, Cardinal AI will go over all tickets and conversations and automatically bring in the ones having customer requests in them (and identify and link the features requested)

🎯 AI Zoom Cloud Recording Integration

No more “I wish we had a call recording tool” - if you’re using Zoom, you can have all customer calls that have feature requests in them be automatically listened to, identified, and extracted by AI.

Imagine: any Zoom call with customers or prospects gets recorded, transcribed, and processed for features immediately and automatically 😎

🧶 Sign in with Microsoft

You’ve asked for it, you got it. You can now sign up with a Microsoft work email as well.

🍝 UX improvements

We’ve made various improvements, mostly around helping AI suggestions stand out and be clearer.

Tell us what you think ❤️ (grab some time with us here).

Tell us what you think ❤️ (grab some time with us here).

📠 AI Sales Calls Extraction (Gong)

Turn your product←→sales meetings into easy, data-rich reviews.

Connect Gong and have AI analyze ALL recent sales calls, bring them in, and extract feature requests and customer needs that are hidden in them.

Too good to be true? Try it out here.

2 minutes YouTube video showing off the feature

🍃 New Changelog website

Since you love this changelog so much, we’ve taken it into the website so it’s nicer than the Notion page we’ve used to host it so far.

Yes, this is a changelog update about the changelog 😆

🌩️ Zoom Cloud Recordings

We’re almost done with a Zoom feature very similar to the gong one here. Let us know if you’d like to beta-test it before everyone else…

🚘 Grouped suggestion workflow

You can now batch-apply feedback and conversations suggesting to create and/or link a feature requested in them. AI will now also spec (short description) the feature for you based on these conversations and feedback.

Pro Tip: it’d auto-remove suggestions whose feedback you’ve unselected.

🎸 Other improvements

• Added AI Suggestions to Team Feedback Notifications (Slack notifications)

• Added support for searching by suggested features in feedback

• Revamped companies page UI

• Reached 2000 commits for the main repo ✨ - we think it’s cool

Tell us what you think ❤️ (grab some time with us here).

Here’s what we have for you this time:

🏁AI Task Management Integration

AI can find or create the engineering task/ticket for you (it reads all your tickets and their content) for maximum context and understanding.

Tap on a Task property in a feature spec and watch the magic happen (secret tip: it works in the prioritization table as well)

Ticketing systems are messy. Your backlog and roadmaps don’t have to be 😈

** Supporting JIRA, Linear, and Shortcut (each with its unique ticket structure)

🔮 Slack Team Notifications

Get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback came in, AI found interesting features requested, etc.).

Turn it ON here.

⏺ Pending AI Suggestions Indication

Also, we’ve changed Ignore to Dismiss on AI suggestions. The more you dismiss suggestions (vs not acting on them), the better AI gets.

🚤 Improvements & Bugfixes

• JIRA import is 8x faster

• Intercom Sync is MUCH faster (5-10x), even at thousands of conversations.

• Auto-import feature: auto-importing from task management integrations with proposed filters and mapping, so you have to think less and be more successful when importing from your ticketing system for the first time.

• Auto AI description and logo fetching fixed.

• Cardinal previews (Slack) are now nicer and more detailed at times.

• 20-30 various bugfixes.

Tell us what you think ❤️ (grab some time with us here).

🍣 Inline editing of Initiatives and Impact Areas

You can now edit and delete Initiatives, impact Areas and teams within a feature.

💅🏼 Nice Slack preview for Cardinal Links

Cardinal features and feedback items look pretty and useful right within Slack; we’re working on similar previews in other common productivity tools. Connect your Slack for the preview to appear.

🥞 Beta-testing Slack Team Notifications

We’re rolling out a beta of Slack Team Notifications - you can get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback call came in, AI found interesting features requested, etc). Let us know if you’re interested.

🤑 Salesforce improvements

We're now better at understanding your Salesforce deals structure, even if not trivial, and do it much faster.

🔒 Security, Privacy & Compliance

As we’ve seen growing interest in this area, we’ve published a dedicated https://cardinalapp.io/security page. As mentioned before, we’re making progress in our SOC2 certification.

Improvements & Fixes

• You can now group feedback by AI-suggested features, as requested.

• Tickets retrieval should be noticeably faster

Tell us what you think ❤️ (grab some time with us here).

☎️ Intercom AI Automation

All Intercom conversations get immediately scanned by AI, brought in, and linked to the features requested automatically.

You no longer need to chase GTM teams or ask them to log & update requests from customer conversations. AI does it on its own, in real-time, as the requests come up.

Next time you want to prioritize the idea or feature, you’ll have all the customer calls that referred to it ready and linked to it!

You can Turn it ON here

🪑 Pricing Requests

As requested by some smaller customers, we’re removing minimum required seats! so you can better onboard your teams across various functions.

Your price-per-seat remains the same, but it means you can start off with $16/mo (annual commitment) as you’re growing your use of Cardinal across your company.

💬 Conversation Tab

A conversation tab is added to each feedback item, next to its summary (Intercom for now, the rest like calls, slack threads, etc to follow).

You can now see the full thread/transcription next to the summary, especially useful with integrations and automation bringing a lot of information in.

🔒 SOC2

We’re making progress in getting SOC2 compliant and are expecting our audit soon, if anyone is interested in getting a formal letter we’re happy to provide it (as already done with a few of you by now)

🍰 Feedback import from Notion

You can now bring in your Notion DB of customer calls and feedback easier and better mapped than ever (putting the right fields in the right place)

🔔 Gong.io AI Automation

We’re looking for early adopters for the same concept as the Intercom AI Automation for gong.io. Ping us if you’re one of `em.

🧸 Bugs and improvements

• Description in the Feature side panel:

  You can now see and edit the feature description (short spec) within the side panel, that’s also where AI would drop a short summary of spec it will create based on feedback.

  

• CRM Companies are now immediately synced

• Revamped Integrations View

Tell us what you think ❤️ (grab some time here).

🚀 We launched: The first-ever, AI-powered product backlog!

Thank you to all that supported us on Product Hunt, Twitter, or LinkedIn (see our Launch Kit if you still want to do so; any love you show us on social can help us grow and improve)

Also, we have a new website! Take a look.

So what exactly did we add to Cardinal in this launch? (yes, some of you have been using it for a while now; thanks for all your feedback!)

👂🏻Centralized Feedback Center + AI == ❤️

We have a new Feedback Center: bring in customer/prospect feedback from various sources (calls, messages, etc.), link them to existing or new features, and have AI do all the hard work for you.

• AI will automatically suggest features being referred to in feedback (calls, messages, and threads)

** This allows you to have the link between companies, feedback provided, features, and their engineering status serve you immediately when needed, making decisions or doing research and discovery.

Here is a Quick AI Feedback Center walkthrough video.

🌂 HubSpot & Slack - Feedback Integrations

Send and view feedback in your own GTM tools: for any company or conversation, see the features linked to it and the engineering status where you work.

Here are some Quick Hubspot walkthrough and Quick Slack walkthrough videos.

🧠 AI product strategy

AI will now suggest which Impact Areas and Initiatives to put your features under.

This way, your backlog is nice and tidy when you want to group things by it prioritizing smartly and effectively:

Tell us what you think ❤️ (grab some time here).

🎀 Company View:

Get an overview of each company's status and features

Tip: You can also search for a company with ⌘+K

🧸 New AI Search:

New LLM based Semantic search that understands what you really mean

🦺 Import Improvements

• Massive speed improvements, especially with >10K items

• New Productboard features import support

🥹 Impact Areas & Initiatives in Prioritization

• Added Initiative, Impact Area, Target Date, and Owner columns - You can group features by initiatives and sort by progress and value 💪🏻

• You can also filter or group by target dates which really helps if you have a lot going on

As always you can make some pretty handy Views of the Prioritization page using these new columns.

🚤 High-load: speed and responsiveness improvements

Handling over 10K items in a page is drastically faster and more responsive than before (5-10x)

🐛 Bug fixes

Over 30 real ones, they are all gone 😎

🚀 Launching something pretty cool pretty soon

In a bit over a week from now, we’re gonna be launching something really cool.

We’d love for you to support us on Product Hunt when the time comes and especially put the word out on Twitter/LinkedIn or whichever platform you prefer.

🖼️ Adding Views

You asked for it!

You can now make persistent and shared views for your team!

Use any filter, grouping, or other setting in the prioritization screen and save it as a view for your day-to-day.

Great examples can be Prospects, In Progress Features, 💵 Big ARR Customers, Backend Features, or 💎 Top Initiatives...

Note: We made a few out-of-the-box views for you to get started.

Pro tip: you can use emojis in the names of the views 👌🏻

🔵 New Indication

Subtle new “unread-like” indication on features and objects added since your last session.

☠️ Removed: Explore Page

We plan on adding it in a better way to Search later on, don’t hate us.

⌨️ Small fixes and improvements

• Navigation panel UI overhaul

• Added an Open button CTA in the prioritization table

• Renamed Backlog to Prioritization

We’re excited to start bringing Cardinal into the tools GTM teams use everyday!

Tell us what you think ❤️ (you can grab some time here).

🗂️ HubSpot Card

Sales and CS folks can now see features mapped to companies (prospects or customers) within HubSpot. More is coming towards this approach (integrations and functionality) - tell us what’s important to you!

🎩 Importing Improvements

• Added Filtering (so you can exclude records from imports)

• Advanced fields-mapping UX

• Showing non-imported fields

• Added JIRA import functionality (#yay)

💎 Backlog Grouping and Additions

• Grouping! you can now easily group by companies, status, Initiative, etc

• Filter by Impact Area / Initiative in Backlog

• Added bulk actions (delete)

  

🚪 Onboarding Improvements

• CRM and Task Management integrations early on.

• Speed improvements

  

  
  

🛹 Bug fixes & Improvements

• Bullet points are back in the editor!

• Merged End Date and Target Date: before a feature is made it’s a “target”, once Task Management determined it Done it’s updated to reflect reality.

• Reliability (spec editor history)

• Fixed CSV import in Safari

This release’s theme is helping you prioritize! How much is it worth for you to do one thing over another? Who wants it? By when? How important is it for them?

We’re here just for that. Tell us what you think ❤️ (you can grab some time here).

🎩 Company Detail Tooltip

Get a quick view of a prospect/customer and how you are doing in making them happy.

🌟 Feature Details View improvements OR “Know your Feature’s Companies”

• Revenue KPIs (automagically calculated from prospects and customers)

• Company Stats: how many prospects and/or customers want/must have your features? How many have you won or lost due to building a feature in time and in the proper order?

• Teams selector

• New Size selector

💭 Backlog improvements (logic and UI) - Helping you prioritize

• Better and prettier companies column (shows type and urgency at a glance)

• Earliest Date in backlog is now MIN(Companies Expected At, Target Date)

• Added prospect vs. customer indication in backlog and the Company Tooltip

• Added a Priority column

🚚 Importing

Linear tickets can now be imported into Cardinal (we can even map Projects into Initiatives!)

🤩 General

• A bunch of fixes, annoying little bugs

• Ticketing systems (JIRA/Atlassian, Linear) statuses are now displayed as soon as you add the Task URL

• Small UI tweaks, rounding out corners and nicer colors, etc

🪼 New Feature Details View:

We’ve re-designed the feature representation everywhere, main changes are:

• Creation Modal: Feature creation is easier as you can fill everything out before saving for the first time.

• Seeing properties first (initiative, etc) - Spec content is now secondary.

• Know Your Companies (prospects or customers, value, priority, and urgency)

• Try it out by tapping the “New Feature” button or any existing features in the Feature Backlog

🦑 Better Importer (Try it out!):

• Better flow for mapping fields

🛩️ Bug fixes and improvements

• Faster! ~everything is 1.75x faster!

• Salesforce syncing is faster and more responsive with high-volume accounts.

• Supporting Shortcut status sync

We’re making progress connecting features (Product Management) and revenue (Sales & Customer Success) KPIs! Would be happy to get your feedback or catch up. you can grab some time here

🫱🏻‍🫲🏽 Added Salesforce Connect

You can now connect Salesforce to bring in companies and account information to join with features and prioritization (as we did with HubSpot until now). Quickly mark which companies (prospects & existing customers) want which features, by when, and at what priority.

🎚️ Features status sync with Task Management (Linear & JIRA)

Features linked with a task/epic now sync their status automatically.

Once an idea has a task linked, it will be shown as “In Progress”, “In Review” as it goes through those phases in real-time. That’s cool, right?

🏗️ Import Features (Notion, CSV, Shortcut, Productboard)

You can now import features in a heartbeat!🫀

We even support auto-mapping of features→companies. Just choose the column that represents that dependency (we’ve seen your crazy Google Sheets and Notion DBs, manually JOINing these two tables, we think we can help)

🪚 Revamped Features Backlog

Your wish is our command! We’ve added:

• Earliest Date (expected at)

• Created On

• Created By (Creator)

• Last Updated

Also, the overall look & feel of the backlog is a bit nicer (spacing, etc.)

🛠️ Bugs & Improvements

• improved handling of large CRM accounts

• Improved load for the companies screen

That’s it, can’t wait to show you what’s next!

The last few weeks have been a wild ride, from YC's Demo Day to releasing some exciting prioritization flows that leverage Sales/CS data and receiving lots of feedback from all of you!

If you have any questions, feedback, or want to catch up, then grab some time here

👀 Feature Backlog - Companies' view

You can now add company-specific requirements for feature requests. For example, you can indicate whether a feature request is a must-have for closing a deal with a new prospect and specify the expected due date if one exists.

🧠 Smart Filter support

new filter support to the Companies and Feature Backlog pages. It comes with all shapes and (one) color

💎 Revamped Integrations View

Easily see the available integrations at a glance. We're constantly adding more!

And More!

• Custom columns for companies with live data from HubSpot.

• Lots of bug fixes, including the pesky dashboard naming bug :)

💸 Sales-led Prioritization

Always amazing to have customers get excited and ask for features!

We got a lot of interest in mixing HubSpot integration’s sales data (prospects and customers) with product feature prioritization. It seems you like it so far.

Now product and sales teams can collaborate and prioritize - together ❤️

(yes, we heard ya! We’re working on an equivalent for customer success & retention teams)

🔌 Integrations

Charts can now be imported from Sigma Computing & Amplitude. Also added Auth for Productboard.

🧐 Mind map support

Added support for whimsical embedding

💌 invites support

In-product and readily available. Why should you have all the fun?!

🐞 Bugfixes & Minor improvements

• Dashboards improvements (explicit editing, etc)

• Allow everyone from an organization to join by their work email

• Onboarding improvements (AI mostly)

• Dashboards name inconsistency bug (we hated it too)

• KPI goals lost-focus bug.

• A few more little, itsy bitsy, bugs.

🥳 We launched in Public Beta

We launched on Product Hunt and got a ton of love, support and sign ups ❤️

📊 Dashboards

You can now make dashboards! from any supported source, Metrics or KPIs, drag and resize ✨

💬 Ask: Explore using AI

Ask anything at the top, AI will do it’s best to find it across specs and KPIs. we’re going to invest more in this and would love your feedback.

🔍 Search

P.S. yes we aim at merging Search and Ask at some point

👋🏻 AI Onboarding Flow

We now ask new users for a product name and company URL. We use AI to generate Impact-Areas→KPIs→Specs→Metrics. At this point all a new user has to do is add/edit what was offered and connect some integrations to bring those metrics and KPIs to life.

Note: Existing users can also try it out (see AI Onboarding under Org Settings, Don’t worry, it’s only additive and will not harm anything you already have in place)

👷🏻‍♀️ Added Integrations

Added HubSpot, Linear, and Posthog.

We’re continuously adding more. Tell us if you’re missing one or have an improvement in mind for an existing one.

📋 Metrics & KPIs improvements

• Setting and Editing KPI goals is now next to general editing

• Easily toggle between KPI/Metric (by tapping that tag, it’ll remember your KPI goal if done by mistake)

📦 Initiatives Auto-Arrangement

Specs are now auto-arranged by the initiative they are under. Custom pages can be dragged around in the left menu under or within others.

Would love to hear from you! Ideas and issues are more than welcome ❤️