Changelog
Changelog
Changelog
Changelog
New product features and excitement we're stirring up.
New product features and excitement we're stirring up.
New product features and excitement we're stirring up.
New product features and excitement we're stirring up.
Jul 30, 2024
Highlights, Slack AI Ingestion, Chorus.ai and more
Changelog #25
🍧 Cool stuff for you today
🔦 Highlights
Cardinal AI (or us humans) finds quotes in feedback & conversations and automatically extracts and links them to feature requests.
** We’ve also run a historical migration extracting your past accepted AI suggestions’ highlights. You can thank Ophir for it, he built this whole thing single handedly 💪🏻
👖 Slack AI ingestion
Yes! you can choose which Slack channels you’d like Cardinal AI to monitor and she’ll automatically bring those conversations in and extract their hidden feature requests for you, just like we do with Gong, Intercom, Zendesk and many others (yes, today Cardinal is a “she”)
Slack doesn’t feel so messy and scary anymore right?
🎙️ Chorus.ai integration
Um, that’s it. You can connect Chorus :)
🥁 Other improvements
Export CSV for companies and features
Improved slack support for 10x size orgs
Improved Gong support for hundreds-of-thousands of calls
Improved UI for call transcript (skinnier)
Header-pinning for all tables
Push feature value to custom field in JIRA
updated feedback slack notifications format
New editor bubble-menu UI
Infinite-scroll for the companies page
Allow updating company priority for unaccepted suggestions
Support for enterprise contract subscription (vs self-serve)
New and improved signup page
Boosting some AI aspects by moving to use
gpt-4o-mini
and a few more improvements
Tell us what you think ❤️ (grab some time with us here).
May 23, 2024
Deep Conversation search, Pipedrive Integration, Actionable mappings and more
Changelog #24
🔎 Deep conversation search
You can now deep-search a conversation, whether it’s a full transcription (like a Gong call), threads (like Slack or Intercom) or email (like Zendesk), all from within Cardinal, easy 💪🏻
🧱 New Pipedrive CRM support
You asked for it, Ophir built it!
🎬 Actionable feedback on company→ feature mapping:
We’ve made the feedback button actionable in the company→feature mapping table. Use it to add a new feedback or filter existing feedback for a company. try it out!
🤘🏻 Some very cool, much requested improvements
Upgraded to GPT-4o (faster & smarter)
Added grouping by team in Prioritization (Backlog)
Better CRM cleanups of deleted companies
AI suggestions speed improvements (initial suggestions generation)
Unsaved-changes warning modal bugfixes
Views Drag & Drop: top menu as well (was available in the “more” menu only)
Tell us what you think ❤️ (grab some time with us here).
May 6, 2024
SOC2, AI Calls ingestions confidence, Feature Merge, and some UX improvements
Changelog #23
🛡️ SOC2
We’ve worked a lot on this (by “we”, we mean “Mor Sela” did), and have been waiting for the official certification for a while now! We’re SOC 2 Type 2 certified.
🧠 AI Calls ingestions confidence improvements
We’ve vastly improved Ai’s confidence levels when identifying requests in customer calls. You can now completely control the confidence levels such that Low
or High
will only bring in calls that had some requests in them. only Any confidence
will being calls even if AI was not able to articulate the requests/find specific features in the calls.
** This also applies to Zapier and custom API implementations
🅿️ Feature Merge
You can now merge existing features!
Simply check a few features in your backlog, choose your destination feature and merge away! This will automatically move over companies requesting it and linked feedback into it 🥳
📈 Other Improvements
Optional Feedback provider: setting a person as the provider of a feedback is now optional (yet recommended!)
Add-Task UX revamp
Nicer company and features select UI
Tell us what you think ❤️ (grab some time with us here).
Apr 15, 2024
Custom Properties and Feedback Content Search (across sources)
Changelog #22
🤡 Custom Properties
You can now add columns and properties to your backlog and features! We’ve started with supporting Text, Number, Select/Multi-Select, Team Member, and Checkbox.
Let’s see what you can do with it! (tell us what you’re missing)
🐋 Keyword search across all feedback sources!
We’ve added feedback search support within all calls, transcriptions, and tickets.
If you wanna know who said “Slack” , mentioned a competitor or said something specific, it’s now easy to track down, across sources!
🌈 Other Improvements
New Features unsaved changes confirmation: never lose your new features again!
Company Modal now opens the company page (instead of directing to your CRM)
Supporting
tl;dv
transcription formatSpeed improvements to adding features to feedbacks and vice versa
Fixed that pesky “unread” feedback bug (blue dot not going away)
Tell us what you think ❤️ (grab some time with us here).
Mar 27, 2024
Multi-Slack Support, Specialized AI Improvements and more
Changelog #20
👖 Multi-Slack Support
We now support multiple Slack workspaces at once! It is especially useful for those of you who have a main workspace (with Slack Connect) and another community Slack.
🤓 Specialized AI improvements
Better understanding of “exploration” conversations: common questions, problems and explorations of core/obvious parts of your product you don’t want AI to be considering as feature requests. Very common in first sales calls (prospects) or support conversations (customers)
Better, more confident AI for feature priority: AI will now set the priority for a company wanting a specific feature with much higher accuracy (this includes marking the feature as
Critical
, e.g. deal maker/breaker)
🧩 Added Attention integration
A collaboration with our friends at Attention to create a custom integration to bring in conversations and customer requests
🧱 Other improvements
Speed improvements for bringing in Gong conversations (especially on first sync, which is often massive)
Tell us what you think ❤️ (grab some time with us here).
Mar 19, 2024
Clari Support, Mobile web, and various improvements
Changelog #20
⚡️ New Clari Integration
You can now bring in conversations and insights from Clari ✌🏻
📱 Mobile support (web)
Added mobile web support! now you can follow a Slack notification on a new feature or feedback coming in right from your sofa. Or car. Or hot tub. You get it.
🦀 Improvements
Shareable company page links
Salesforce custom-field dollar value
New “Churned customer” type
Added company-type filter to feedback
Support creating linear tickets as
Cardinal
Improved date filters across the board
Improved support for adding companies to features for customers with 50K+ CRM companies
🛠️ Fixes
Extended support for CSV dates import (better format handling)
Fix “last time used” in API Keys section not updating correctly
Tell us what you think ❤️ (grab some time with us here).
Mar 5, 2024
AI Suggestions everywhere, Hottest CRM addition, improvements, and a riddle
Changelog #19
🌎 Overview
Here’s what we have for you today:
🔄 AI Suggestions everywhere
As we (and you) are feeling more and more comfortable with AI suggestions, we’re now adding them everywhere. Your backlog, feature, and company views, etc
This means that numbers and linked objects will now include AI suggestions by default (you can always turn that toggle OFF on the top-right corner).
😎 Added Attio CRM support
You got it! Hot new CRM Attio and Cardinal are now best friends!
⤵️ Importing improvements
Feedback CSV import is 10x faster
Linear imports support descriptions
🍪 Other improvements
Added quick feature share or delete options
Added feedback source as an in-feedback property
Various bugfixes (like certain JIRA task creation issues and others)
🧐 Riddle me this (upcoming feature hint)
What do Eleanor, Dwight, Thomas, Abraham, Antoine, and Benjamin all have in common?
** The winner gets some cardinal Swag 👔
Tell us what you think ❤️ (grab some time with us here).
Feb 13, 2024
Guest (free) seats and answering humanity’s biggest dilemmas
Changelog #18
💺 New Guest Seats, Team & Billing management
We’ve added an ability to invite or mark team members as “guest seats” (view-only, free seats). This also allows for better control of your bill; only member (editor) seats are paid. Easy.
🎓 Humanity struggles: what does Bi-Weekly mean?!
We’ve decided! it means every two weeks!
(if you wanna say twice-a-week just say so)
The people have spoken.
🍀 Timeframes (features and backlog grouping)
We’ve added Timeframes 🥳
You can now set start/target dates as Timeframes (Aug 2024
, Q4 2024
, etc)
This also allows you to group the backlog from weekly all the way to quarterly.
Seeing your plan and progress from Sprint to Roadmap.
👽 Improved AI suggestions
We’ve drastically improved AI’s logic and feature extraction capabilities.
This will be immediately noticed by seeing fewer suggestions, and a higher quality of the ones that exist.
This update includes a tailored emphasis on threaded conversations (Intercom, Zendesk, Slack, etc), especially with automated workflows.
🏯 Intercom as a CRM
As requested, you can now use Intercom as the CRM source of companies, revenue, and stage.
❤️🔥 Other Improvements
Improved Grouped AI suggestions & merging UX flow (fewer steps, new/existing differentiation)
Person-search for feedback is faster and smarter.
Showing only top AI suggestions when a backlog view is not grouped by anything.
Tell us what you think ❤️ (grab some time with us here).
Jan 29, 2024
Zapier makes you happier, AI Feature Suggestions Merge and more
Changelog #17
"Zapier makes you happier"
— Mor Sela, Philosopher
☢️ This release:
🎃 Zapier Support - connect Everything Everywhere All at Once
Any tool you use that has Zapier can be plugged in, easy.
🎥 More call recorders: Fathom, Grain, Fireflies.ai, and others
Now that we have Zapier, you can have all your meetings automatically turn into feedback and their feature requests extracted by AI if there are any within them (so if you can’t afford a giant call recording software, you can still use Cardinal AI. Why not? you deserve it!).
You can also find us now in the Zoom App Marketplace!
🧲 AI Suggestions Change or Merge
AI may have found a few conversations for you, but you’d want to point them at another feature? or maybe there are a few that aren’t quite the same but you think they should be? Pick a few, merge, and all conversations will lead to that one feature suggestion. Magic.
Magic I tell ya!
🌋 Huge CRMs improvements
We thought 10,000 accounts in a CRM is cool.
Then we thought 100,000 accounts in a CRM is cool.
Now we think 1,000,000 accounts in a CRM is cool.
You people and your crazy CRMs.
Anything companies-related should work much faster now. because you made us do it 😉
💍 New Feedback API
You can now integrate Cardinal across workflows and systems.
** docs at cardinalapp.io/docs
✍🏼 Other improvements
Improved speed and stability of CSV and Linear imports
Added a Semantic Feature Search everywhere.
Added the ability to view and filter AI feature suggestions separately for existing vs new features.
Added the ability to filter by Teams in the main Prioritization page.
Tell us what you think ❤️ (grab some time with us here).
Jan 10, 2024
Integral AI suggestions, Smart calls ingestion, new languages and more
Changelog #16
New year, new update 🥳
👑 Feature suggestions in Prioritization!
We bring feature suggestions into your backlog, and now they can appear within the views you use every day. If you group by initiatives, or have some customer-based views, new feature suggestions will appear among them so they make more sense and are in their best logical place.
🤓 JQL import from JIRA
You can now use your JQLs to import from JIRA 😎
🚌 Auto-task creation will default to teams better
So you have to do less clicking and tapping, ‘cause we’re all lazy.
🌎 New Languages: Spanish & Hebrew
Our first non-english content support, if you have a ton of conversations or features in those languages, you’re in luck 💪🏻
** If there’s a language you’d like us to add, let us know.
🧠 Smarter calls import functionality
No external guests attended? super short meeting? technical issues?
AI will not bring those conversations in. That’s cool. right? c’mon you know it’s cool.
🖍️ Other improvements:
Automated Task Creation: Optional task description now copied from the spec (default ON).
Added support for uploading video files into specs (also increased file size limitations).
Improved Intercom / Zendesk feedback logic: better understanding of feature requests, fewer conversations brought in.
More Nuanced Initiative AI suggestions
Improved feature extraction from non-conversational feedback
Added the ticket number to the task-search logic
Tell us what you think ❤️ (grab some time with us here).
Dec 26, 2023
AI Automation from Zendesk and Zoom, Sign In with Microsoft and UX improvements
Changelog #15
Hope you’re all celebrating this year and excited about the next.
Feels like a great time to be using AI to crunch all the customer conversations you’ve had this year to better inform next year’s roadmap.
👾 AI Zendesk integration
We’ve added full AI support for Zendesk! like we recently launched with Intercom & Gong, Cardinal AI will go over all tickets and conversations and automatically bring in the ones having customer requests in them (and identify and link the features requested)
🎯 AI Zoom Cloud Recording Integration
No more “I wish we had a call recording tool” - if you’re using Zoom, you can have all customer calls that have feature requests in them be automatically listened to, identified, and extracted by AI.
Imagine: any Zoom call with customers or prospects gets recorded, transcribed, and processed for features immediately and automatically 😎
🧶 Sign in with Microsoft
You’ve asked for it, you got it. You can now sign up with a Microsoft work email as well.
🍝 UX improvements
We’ve made various improvements, mostly around helping AI suggestions stand out and be clearer.
Tell us what you think ❤️ (grab some time with us here).
Dec 15, 2023
AI Customer calls automation (Gong)
Changelog #14
Tell us what you think ❤️ (grab some time with us here).
📠 AI Sales Calls Extraction (Gong)
Turn your product←→sales meetings into easy, data-rich reviews.
Connect Gong and have AI analyze ALL recent sales calls, bring them in, and extract feature requests and customer needs that are hidden in them.
Too good to be true? Try it out here.
2 minutes YouTube video showing off the feature
🍃 New Changelog website
Since you love this changelog so much, we’ve taken it into the website so it’s nicer than the Notion page we’ve used to host it so far.
Yes, this is a changelog update about the changelog 😆
🌩️ Zoom Cloud Recordings
We’re almost done with a Zoom feature very similar to the gong one here. Let us know if you’d like to beta-test it before everyone else…
🚘 Grouped suggestion workflow
You can now batch-apply feedback and conversations suggesting to create and/or link a feature requested in them. AI will now also spec (short description) the feature for you based on these conversations and feedback.
Pro Tip: it’d auto-remove suggestions whose feedback you’ve unselected.
🎸 Other improvements
Added AI Suggestions to Team Feedback Notifications (Slack notifications)
Added support for searching by suggested features in feedback
Revamped companies page UI
Reached 2000 commits for the main repo ✨ - we think it’s cool
Dec 1, 2023
AI task management Integration, Slack Team Notifications
Changelog #13
Tell us what you think ❤️ (grab some time with us here).
Here’s what we have for you this time:
🏁AI Task Management Integration
AI can find or create the engineering task/ticket for you (it reads all your tickets and their content) for maximum context and understanding.
Tap on a Task
property in a feature spec and watch the magic happen (secret tip: it works in the prioritization table as well)
Ticketing systems are messy. Your backlog and roadmaps don’t have to be 😈
** Supporting JIRA, Linear, and Shortcut (each with its unique ticket structure)
🔮 Slack Team Notifications
Get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback came in, AI found interesting features requested, etc.).
Turn it ON here.
⏺ Pending AI Suggestions Indication
Also, we’ve changed Ignore
to Dismiss
on AI suggestions. The more you dismiss suggestions (vs not acting on them), the better AI gets.
🚤 Improvements & Bugfixes
JIRA import is 8x faster
Intercom Sync is MUCH faster (5-10x), even at thousands of conversations.
Auto-import feature: auto-importing from task management integrations with proposed filters and mapping, so you have to think less and be more successful when importing from your ticketing system for the first time.
Auto AI description and logo fetching fixed.
Cardinal previews (Slack) are now nicer and more detailed at times.
20-30 various bugfixes.
Nov 15, 2023
Editing Initiatives, Slack and Salesforce improvements, and more November 2023
Changelog #12
Tell us what you think ❤️ (grab some time with us here).
🍣 Inline editing of Initiatives and Impact Areas
You can now edit and delete Initiatives, impact Areas and teams within a feature.
💅🏼 Nice Slack preview for Cardinal Links
Cardinal features and feedback items look pretty and useful right within Slack; we’re working on similar previews in other common productivity tools. Connect your Slack for the preview to appear.
🥞 Beta-testing Slack Team Notifications
We’re rolling out a beta of Slack Team Notifications - you can get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback call came in, AI found interesting features requested, etc). Let us know if you’re interested.
🤑 Salesforce improvements
We're now better at understanding your Salesforce deals structure, even if not trivial, and do it much faster.
🔒 Security, Privacy & Compliance
As we’ve seen growing interest in this area, we’ve published a dedicated https://cardinalapp.io/security page. As mentioned before, we’re making progress in our SOC2 certification.
Improvements & Fixes
You can now group feedback by AI-suggested features, as requested.
Tickets retrieval should be noticeably faster
Nov 3, 2023
AI Intercom feedback automation, Pricing Requests, and more
Changelog #11
Tell us what you think ❤️ (grab some time with us here).
☎️ Intercom AI Automation
All Intercom conversations get immediately scanned by AI, brought in, and linked to the features requested automatically.
You no longer need to chase GTM teams or ask them to log & update requests from customer conversations. AI does it on its own, in real-time, as the requests come up.
Next time you want to prioritize the idea or feature, you’ll have all the customer calls that referred to it ready and linked to it!
You can Turn it ON here
🪑 Pricing Requests
As requested by some smaller customers, we’re removing minimum required seats! so you can better onboard your teams across various functions.
Your price-per-seat remains the same, but it means you can start off with $16/mo (annual commitment) as you’re growing your use of Cardinal across your company.
💬 Conversation Tab
A conversation tab is added to each feedback item, next to its summary (Intercom for now, the rest like calls, slack threads, etc to follow).
You can now see the full thread/transcription next to the summary, especially useful with integrations and automation bringing a lot of information in.
🔒 SOC2
We’re making progress in getting SOC2 compliant and are expecting our audit soon, if anyone is interested in getting a formal letter we’re happy to provide it (as already done with a few of you by now)
🍰 Feedback import from Notion
You can now bring in your Notion DB of customer calls and feedback easier and better mapped than ever (putting the right fields in the right place)
🔔 Gong.io AI Automation
We’re looking for early adopters for the same concept as the Intercom AI Automation for gong.io. Ping us if you’re one of `em.
🧸 Bugs and improvements
Description in the Feature side panel:
You can now see and edit the feature description (short spec) within the side panel, that’s also where AI would drop a short summary of spec it will create based on feedback.
CRM Companies are now immediately synced
Revamped Integrations View
Oct 3, 2023
AI Product Backlog and Feedback Center
Changelog #10
Tell us what you think ❤️ (grab some time here).
🚀 We launched: The first-ever, AI-powered product backlog!
Thank you to all that supported us on Product Hunt, Twitter, or LinkedIn (see our Launch Kit if you still want to do so; any love you show us on social can help us grow and improve)
Also, we have a new website! Take a look.
So what exactly did we add to Cardinal in this launch? (yes, some of you have been using it for a while now; thanks for all your feedback!)
👂🏻Centralized Feedback Center + AI == ❤️
We have a new Feedback Center: bring in customer/prospect feedback from various sources (calls, messages, etc.), link them to existing or new features, and have AI do all the hard work for you.
AI will automatically suggest features being referred to in feedback (calls, messages, and threads)
** This allows you to have the link between companies, feedback provided, features, and their engineering status serve you immediately when needed, making decisions or doing research and discovery.
Here is a Quick AI Feedback Center walkthrough video.
🌂 HubSpot & Slack - Feedback Integrations
Send and view feedback in your own GTM tools: for any company or conversation, see the features linked to it and the engineering status where you work.
Here are some Quick Hubspot walkthrough and Quick Slack walkthrough videos.
🧠 AI product strategy
AI will now suggest which Impact Areas and Initiatives to put your features under.
This way, your backlog is nice and tidy when you want to group things by it prioritizing smartly and effectively:
Sep 10, 2023
Company View and a Fancy AI Search
Changelog #9
Tell us what you think ❤️ (grab some time here).
🎀 Company View:
Get an overview of each company's status and features
Tip: You can also search for a company with ⌘+K
🧸 New AI Search:
New LLM based Semantic search that understands what you really mean
🦺 Import Improvements
Massive speed improvements, especially with >10K items
New Productboard features import support
🥹 Impact Areas & Initiatives in Prioritization
Added Initiative, Impact Area, Target Date, and Owner columns - You can group features by initiatives and sort by progress and value 💪🏻
You can also filter or group by target dates which really helps if you have a lot going on
As always you can make some pretty handy Views of the Prioritization page using these new columns.
🚤 High-load: speed and responsiveness improvements
Handling over 10K items in a page is drastically faster and more responsive than before (5-10x)
🐛 Bug fixes
Over 30 real ones, they are all gone 😎
🚀 Launching something pretty cool pretty soon
In a bit over a week from now, we’re gonna be launching something really cool.
We’d love for you to support us on Product Hunt when the time comes and especially put the word out on Twitter/LinkedIn or whichever platform you prefer.
Aug 8, 2023
Adding Views
Changelog #8
🖼️ Adding Views
You asked for it!
You can now make persistent and shared views for your team!
Use any filter, grouping, or other setting in the prioritization screen and save it as a view for your day-to-day.
Great examples can be Prospects
, In Progress Features
, 💵 Big ARR Customers
, Backend Features
, or 💎 Top Initiatives
...
Note: We made a few out-of-the-box views for you to get started.
Pro tip: you can use emojis in the names of the views 👌🏻
🔵 New Indication
Subtle new “unread-like” indication on features and objects added since your last session.
☠️ Removed: Explore Page
We plan on adding it in a better way to Search later on, don’t hate us.
⌨️ Small fixes and improvements
Navigation panel UI overhaul
Added an Open button CTA in the prioritization table
Renamed Backlog to Prioritization
Jul 25, 2023
HubSpot Card, Grouping, Importing improvements
Changelog #7
We’re excited to start bringing Cardinal into the tools GTM teams use everyday!
Tell us what you think ❤️ (you can grab some time here).
🗂️ HubSpot Card
Sales and CS folks can now see features mapped to companies (prospects or customers) within HubSpot. More is coming towards this approach (integrations and functionality) - tell us what’s important to you!
🎩 Importing Improvements
Added Filtering (so you can exclude records from imports)
Advanced fields-mapping UX
Showing non-imported fields
Added JIRA import functionality (#yay)
💎 Backlog Grouping and Additions
Grouping! you can now easily group by companies, status, Initiative, etc
Filter by Impact Area / Initiative in Backlog
Added bulk actions (delete)
🚪 Onboarding Improvements
CRM and Task Management integrations early on.
Speed improvements
🛹 Bug fixes & Improvements
Bullet points are back in the editor!
Merged End Date and Target Date: before a feature is made it’s a “target”, once Task Management determined it Done it’s updated to reflect reality.
Reliability (spec editor history)
Fixed CSV import in Safari
Jun 27, 2023
Smart Revenue KPIs and Stats, Tooltips, and Linear Import
Changelog #6
This release’s theme is helping you prioritize! How much is it worth for you to do one thing over another? Who wants it? By when? How important is it for them?
We’re here just for that. Tell us what you think ❤️ (you can grab some time here).
🎩 Company Detail Tooltip
Get a quick view of a prospect/customer and how you are doing in making them happy.
🌟 Feature Details View improvements OR “Know your Feature’s Companies”
Revenue KPIs (automagically calculated from prospects and customers)
Company Stats: how many prospects and/or customers want/must have your features? How many have you won or lost due to building a feature in time and in the proper order?
Teams selector
New Size selector
💭 Backlog improvements (logic and UI) - Helping you prioritize
Better and prettier companies column (shows type and urgency at a glance)
Earliest Date in backlog is now
MIN(Companies Expected At, Target Date)
Added prospect vs. customer indication in backlog and the Company Tooltip
Added a Priority column
🚚 Importing
Linear tickets can now be imported into Cardinal (we can even map Projects into Initiatives!)
🤩 General
A bunch of fixes, annoying little bugs
Ticketing systems (JIRA/Atlassian, Linear) statuses are now displayed as soon as you add the Task URL
Small UI tweaks, rounding out corners and nicer colors, etc
May 30, 2023
New Features Details View, Better Importer, and Speed!
Changelog #5
🪼 New Feature Details View:
We’ve re-designed the feature representation everywhere, main changes are:
Creation Modal: Feature creation is easier as you can fill everything out before saving for the first time.
Seeing properties first (initiative, etc) - Spec content is now secondary.
Know Your Companies (prospects or customers, value, priority, and urgency)
Try it out by tapping the “New Feature” button or any existing features in the Feature Backlog
🦑 Better Importer (Try it out!):
Better flow for mapping fields
🛩️ Bug fixes and improvements
Faster! ~everything is 1.75x faster!
Salesforce syncing is faster and more responsive with high-volume accounts.
Supporting Shortcut status sync
May 17, 2023
Salesforce Connect, Status sync with JIRA/Linear, feature import and auto-mapping
Changelog #4
We’re making progress connecting features (Product Management) and revenue (Sales & Customer Success) KPIs! Would be happy to get your feedback or catch up. you can grab some time here
🫱🏻🫲🏽 Added Salesforce Connect
You can now connect Salesforce to bring in companies and account information to join with features and prioritization (as we did with HubSpot until now). Quickly mark which companies (prospects & existing customers) want which features, by when, and at what priority.
🎚️ Features status sync with Task Management (Linear & JIRA)
Features linked with a task/epic now sync their status automatically.
Once an idea has a task linked, it will be shown as “In Progress”, “In Review” as it goes through those phases in real-time. That’s cool, right?
🏗️ Import Features (Notion, CSV, Shortcut, Productboard)
You can now import features in a heartbeat!🫀
We even support auto-mapping of features→companies. Just choose the column that represents that dependency (we’ve seen your crazy Google Sheets and Notion DBs, manually JOINing these two tables, we think we can help)
🪚 Revamped Features Backlog
Your wish is our command! We’ve added:
Earliest Date (expected at)
Created On
Created By (Creator)
Last Updated
Also, the overall look & feel of the backlog is a bit nicer (spacing, etc.)
🛠️ Bugs & Improvements
improved handling of large CRM accounts
Improved load for the companies screen
That’s it, can’t wait to show you what’s next!
Apr 28, 2023
New Companies View and Smart filters
Changelog #3
The last few weeks have been a wild ride, from YC's Demo Day to releasing some exciting prioritization flows that leverage Sales/CS data and receiving lots of feedback from all of you!
If you have any questions, feedback, or want to catch up, then grab some time here
👀 Feature Backlog - Companies' view
You can now add company-specific requirements for feature requests. For example, you can indicate whether a feature request is a must-have for closing a deal with a new prospect and specify the expected due date if one exists.
🧠 Smart Filter support
new filter support to the Companies and Feature Backlog pages. It comes with all shapes and (one) color
💎 Revamped Integrations View
Easily see the available integrations at a glance. We're constantly adding more!
And More!
Custom columns for companies with live data from HubSpot.
Lots of bug fixes, including the pesky dashboard naming bug :)
Apr 4, 2023
Sales Lead Prioritization, invites, and more integrations
Changelog #2
💸 Sales-led Prioritization
Always amazing to have customers get excited and ask for features!
We got a lot of interest in mixing HubSpot integration’s sales data (prospects and customers) with product feature prioritization. It seems you like it so far.
Now product and sales teams can collaborate and prioritize - together ❤️
(yes, we heard ya! We’re working on an equivalent for customer success & retention teams)
🔌 Integrations
Charts can now be imported from Sigma Computing & Amplitude. Also added Auth for Productboard.
🧐 Mind map support
Added support for whimsical embedding
💌 invites support
In-product and readily available. Why should you have all the fun?!
🐞 Bugfixes & Minor improvements
Dashboards improvements (explicit editing, etc)
Allow everyone from an organization to join by their work email
Onboarding improvements (AI mostly)
Dashboards name inconsistency bug (we hated it too)
KPI goals lost-focus bug.
A few more little, itsy bitsy, bugs.
Mar 10, 2023
Public Beta Launch
Changelog #1
🥳 We launched in Public Beta
We launched on Product Hunt and got a ton of love, support and sign ups ❤️
📊 Dashboards
You can now make dashboards! from any supported source, Metrics or KPIs, drag and resize ✨
💬 Ask: Explore using AI
Ask anything at the top, AI will do it’s best to find it across specs and KPIs. we’re going to invest more in this and would love your feedback.
🔍 Search
P.S. yes we aim at merging Search and Ask at some point
👋🏻 AI Onboarding Flow
We now ask new users for a product name and company URL. We use AI to generate Impact-Areas→KPIs→Specs→Metrics. At this point all a new user has to do is add/edit what was offered and connect some integrations to bring those metrics and KPIs to life.
Note: Existing users can also try it out (see AI Onboarding
under Org Settings, Don’t worry, it’s only additive and will not harm anything you already have in place)
👷🏻♀️ Added Integrations
Added HubSpot, Linear, and Posthog.
We’re continuously adding more. Tell us if you’re missing one or have an improvement in mind for an existing one.
📋 Metrics & KPIs improvements
Setting and Editing KPI goals is now next to general editing
Easily toggle between KPI/Metric (by tapping that tag, it’ll remember your KPI goal if done by mistake)
📦 Initiatives Auto-Arrangement
Specs are now auto-arranged by the initiative they are under. Custom pages can be dragged around in the left menu under or within others.
Would love to hear from you! Ideas and issues are more than welcome ❤️
Jul 30, 2024
Highlights, Slack AI Ingestion, Chorus.ai and more
Changelog #25
🍧 Cool stuff for you today
🔦 Highlights
Cardinal AI (or us humans) finds quotes in feedback & conversations and automatically extracts and links them to feature requests.
** We’ve also run a historical migration extracting your past accepted AI suggestions’ highlights. You can thank Ophir for it, he built this whole thing single handedly 💪🏻
👖 Slack AI ingestion
Yes! you can choose which Slack channels you’d like Cardinal AI to monitor and she’ll automatically bring those conversations in and extract their hidden feature requests for you, just like we do with Gong, Intercom, Zendesk and many others (yes, today Cardinal is a “she”)
Slack doesn’t feel so messy and scary anymore right?
🎙️ Chorus.ai integration
Um, that’s it. You can connect Chorus :)
🥁 Other improvements
Export CSV for companies and features
Improved slack support for 10x size orgs
Improved Gong support for hundreds-of-thousands of calls
Improved UI for call transcript (skinnier)
Header-pinning for all tables
Push feature value to custom field in JIRA
updated feedback slack notifications format
New editor bubble-menu UI
Infinite-scroll for the companies page
Allow updating company priority for unaccepted suggestions
Support for enterprise contract subscription (vs self-serve)
New and improved signup page
Boosting some AI aspects by moving to use
gpt-4o-mini
and a few more improvements
Tell us what you think ❤️ (grab some time with us here).
May 23, 2024
Deep Conversation search, Pipedrive Integration, Actionable mappings and more
Changelog #24
🔎 Deep conversation search
You can now deep-search a conversation, whether it’s a full transcription (like a Gong call), threads (like Slack or Intercom) or email (like Zendesk), all from within Cardinal, easy 💪🏻
🧱 New Pipedrive CRM support
You asked for it, Ophir built it!
🎬 Actionable feedback on company→ feature mapping:
We’ve made the feedback button actionable in the company→feature mapping table. Use it to add a new feedback or filter existing feedback for a company. try it out!
🤘🏻 Some very cool, much requested improvements
Upgraded to GPT-4o (faster & smarter)
Added grouping by team in Prioritization (Backlog)
Better CRM cleanups of deleted companies
AI suggestions speed improvements (initial suggestions generation)
Unsaved-changes warning modal bugfixes
Views Drag & Drop: top menu as well (was available in the “more” menu only)
Tell us what you think ❤️ (grab some time with us here).
May 6, 2024
SOC2, AI Calls ingestions confidence, Feature Merge, and some UX improvements
Changelog #23
🛡️ SOC2
We’ve worked a lot on this (by “we”, we mean “Mor Sela” did), and have been waiting for the official certification for a while now! We’re SOC 2 Type 2 certified.
🧠 AI Calls ingestions confidence improvements
We’ve vastly improved Ai’s confidence levels when identifying requests in customer calls. You can now completely control the confidence levels such that Low
or High
will only bring in calls that had some requests in them. only Any confidence
will being calls even if AI was not able to articulate the requests/find specific features in the calls.
** This also applies to Zapier and custom API implementations
🅿️ Feature Merge
You can now merge existing features!
Simply check a few features in your backlog, choose your destination feature and merge away! This will automatically move over companies requesting it and linked feedback into it 🥳
📈 Other Improvements
Optional Feedback provider: setting a person as the provider of a feedback is now optional (yet recommended!)
Add-Task UX revamp
Nicer company and features select UI
Tell us what you think ❤️ (grab some time with us here).
Apr 15, 2024
Custom Properties and Feedback Content Search (across sources)
Changelog #22
🤡 Custom Properties
You can now add columns and properties to your backlog and features! We’ve started with supporting Text, Number, Select/Multi-Select, Team Member, and Checkbox.
Let’s see what you can do with it! (tell us what you’re missing)
🐋 Keyword search across all feedback sources!
We’ve added feedback search support within all calls, transcriptions, and tickets.
If you wanna know who said “Slack” , mentioned a competitor or said something specific, it’s now easy to track down, across sources!
🌈 Other Improvements
New Features unsaved changes confirmation: never lose your new features again!
Company Modal now opens the company page (instead of directing to your CRM)
Supporting
tl;dv
transcription formatSpeed improvements to adding features to feedbacks and vice versa
Fixed that pesky “unread” feedback bug (blue dot not going away)
Tell us what you think ❤️ (grab some time with us here).
Mar 27, 2024
Multi-Slack Support, Specialized AI Improvements and more
Changelog #20
👖 Multi-Slack Support
We now support multiple Slack workspaces at once! It is especially useful for those of you who have a main workspace (with Slack Connect) and another community Slack.
🤓 Specialized AI improvements
Better understanding of “exploration” conversations: common questions, problems and explorations of core/obvious parts of your product you don’t want AI to be considering as feature requests. Very common in first sales calls (prospects) or support conversations (customers)
Better, more confident AI for feature priority: AI will now set the priority for a company wanting a specific feature with much higher accuracy (this includes marking the feature as
Critical
, e.g. deal maker/breaker)
🧩 Added Attention integration
A collaboration with our friends at Attention to create a custom integration to bring in conversations and customer requests
🧱 Other improvements
Speed improvements for bringing in Gong conversations (especially on first sync, which is often massive)
Tell us what you think ❤️ (grab some time with us here).
Mar 19, 2024
Clari Support, Mobile web, and various improvements
Changelog #20
⚡️ New Clari Integration
You can now bring in conversations and insights from Clari ✌🏻
📱 Mobile support (web)
Added mobile web support! now you can follow a Slack notification on a new feature or feedback coming in right from your sofa. Or car. Or hot tub. You get it.
🦀 Improvements
Shareable company page links
Salesforce custom-field dollar value
New “Churned customer” type
Added company-type filter to feedback
Support creating linear tickets as
Cardinal
Improved date filters across the board
Improved support for adding companies to features for customers with 50K+ CRM companies
🛠️ Fixes
Extended support for CSV dates import (better format handling)
Fix “last time used” in API Keys section not updating correctly
Tell us what you think ❤️ (grab some time with us here).
Mar 5, 2024
AI Suggestions everywhere, Hottest CRM addition, improvements, and a riddle
Changelog #19
🌎 Overview
Here’s what we have for you today:
🔄 AI Suggestions everywhere
As we (and you) are feeling more and more comfortable with AI suggestions, we’re now adding them everywhere. Your backlog, feature, and company views, etc
This means that numbers and linked objects will now include AI suggestions by default (you can always turn that toggle OFF on the top-right corner).
😎 Added Attio CRM support
You got it! Hot new CRM Attio and Cardinal are now best friends!
⤵️ Importing improvements
Feedback CSV import is 10x faster
Linear imports support descriptions
🍪 Other improvements
Added quick feature share or delete options
Added feedback source as an in-feedback property
Various bugfixes (like certain JIRA task creation issues and others)
🧐 Riddle me this (upcoming feature hint)
What do Eleanor, Dwight, Thomas, Abraham, Antoine, and Benjamin all have in common?
** The winner gets some cardinal Swag 👔
Tell us what you think ❤️ (grab some time with us here).
Feb 13, 2024
Guest (free) seats and answering humanity’s biggest dilemmas
Changelog #18
💺 New Guest Seats, Team & Billing management
We’ve added an ability to invite or mark team members as “guest seats” (view-only, free seats). This also allows for better control of your bill; only member (editor) seats are paid. Easy.
🎓 Humanity struggles: what does Bi-Weekly mean?!
We’ve decided! it means every two weeks!
(if you wanna say twice-a-week just say so)
The people have spoken.
🍀 Timeframes (features and backlog grouping)
We’ve added Timeframes 🥳
You can now set start/target dates as Timeframes (Aug 2024
, Q4 2024
, etc)
This also allows you to group the backlog from weekly all the way to quarterly.
Seeing your plan and progress from Sprint to Roadmap.
👽 Improved AI suggestions
We’ve drastically improved AI’s logic and feature extraction capabilities.
This will be immediately noticed by seeing fewer suggestions, and a higher quality of the ones that exist.
This update includes a tailored emphasis on threaded conversations (Intercom, Zendesk, Slack, etc), especially with automated workflows.
🏯 Intercom as a CRM
As requested, you can now use Intercom as the CRM source of companies, revenue, and stage.
❤️🔥 Other Improvements
Improved Grouped AI suggestions & merging UX flow (fewer steps, new/existing differentiation)
Person-search for feedback is faster and smarter.
Showing only top AI suggestions when a backlog view is not grouped by anything.
Tell us what you think ❤️ (grab some time with us here).
Jan 29, 2024
Zapier makes you happier, AI Feature Suggestions Merge and more
Changelog #17
"Zapier makes you happier"
— Mor Sela, Philosopher
☢️ This release:
🎃 Zapier Support - connect Everything Everywhere All at Once
Any tool you use that has Zapier can be plugged in, easy.
🎥 More call recorders: Fathom, Grain, Fireflies.ai, and others
Now that we have Zapier, you can have all your meetings automatically turn into feedback and their feature requests extracted by AI if there are any within them (so if you can’t afford a giant call recording software, you can still use Cardinal AI. Why not? you deserve it!).
You can also find us now in the Zoom App Marketplace!
🧲 AI Suggestions Change or Merge
AI may have found a few conversations for you, but you’d want to point them at another feature? or maybe there are a few that aren’t quite the same but you think they should be? Pick a few, merge, and all conversations will lead to that one feature suggestion. Magic.
Magic I tell ya!
🌋 Huge CRMs improvements
We thought 10,000 accounts in a CRM is cool.
Then we thought 100,000 accounts in a CRM is cool.
Now we think 1,000,000 accounts in a CRM is cool.
You people and your crazy CRMs.
Anything companies-related should work much faster now. because you made us do it 😉
💍 New Feedback API
You can now integrate Cardinal across workflows and systems.
** docs at cardinalapp.io/docs
✍🏼 Other improvements
Improved speed and stability of CSV and Linear imports
Added a Semantic Feature Search everywhere.
Added the ability to view and filter AI feature suggestions separately for existing vs new features.
Added the ability to filter by Teams in the main Prioritization page.
Tell us what you think ❤️ (grab some time with us here).
Jan 10, 2024
Integral AI suggestions, Smart calls ingestion, new languages and more
Changelog #16
New year, new update 🥳
👑 Feature suggestions in Prioritization!
We bring feature suggestions into your backlog, and now they can appear within the views you use every day. If you group by initiatives, or have some customer-based views, new feature suggestions will appear among them so they make more sense and are in their best logical place.
🤓 JQL import from JIRA
You can now use your JQLs to import from JIRA 😎
🚌 Auto-task creation will default to teams better
So you have to do less clicking and tapping, ‘cause we’re all lazy.
🌎 New Languages: Spanish & Hebrew
Our first non-english content support, if you have a ton of conversations or features in those languages, you’re in luck 💪🏻
** If there’s a language you’d like us to add, let us know.
🧠 Smarter calls import functionality
No external guests attended? super short meeting? technical issues?
AI will not bring those conversations in. That’s cool. right? c’mon you know it’s cool.
🖍️ Other improvements:
Automated Task Creation: Optional task description now copied from the spec (default ON).
Added support for uploading video files into specs (also increased file size limitations).
Improved Intercom / Zendesk feedback logic: better understanding of feature requests, fewer conversations brought in.
More Nuanced Initiative AI suggestions
Improved feature extraction from non-conversational feedback
Added the ticket number to the task-search logic
Tell us what you think ❤️ (grab some time with us here).
Dec 26, 2023
AI Automation from Zendesk and Zoom, Sign In with Microsoft and UX improvements
Changelog #15
Hope you’re all celebrating this year and excited about the next.
Feels like a great time to be using AI to crunch all the customer conversations you’ve had this year to better inform next year’s roadmap.
👾 AI Zendesk integration
We’ve added full AI support for Zendesk! like we recently launched with Intercom & Gong, Cardinal AI will go over all tickets and conversations and automatically bring in the ones having customer requests in them (and identify and link the features requested)
🎯 AI Zoom Cloud Recording Integration
No more “I wish we had a call recording tool” - if you’re using Zoom, you can have all customer calls that have feature requests in them be automatically listened to, identified, and extracted by AI.
Imagine: any Zoom call with customers or prospects gets recorded, transcribed, and processed for features immediately and automatically 😎
🧶 Sign in with Microsoft
You’ve asked for it, you got it. You can now sign up with a Microsoft work email as well.
🍝 UX improvements
We’ve made various improvements, mostly around helping AI suggestions stand out and be clearer.
Tell us what you think ❤️ (grab some time with us here).
Dec 15, 2023
AI Customer calls automation (Gong)
Changelog #14
Tell us what you think ❤️ (grab some time with us here).
📠 AI Sales Calls Extraction (Gong)
Turn your product←→sales meetings into easy, data-rich reviews.
Connect Gong and have AI analyze ALL recent sales calls, bring them in, and extract feature requests and customer needs that are hidden in them.
Too good to be true? Try it out here.
2 minutes YouTube video showing off the feature
🍃 New Changelog website
Since you love this changelog so much, we’ve taken it into the website so it’s nicer than the Notion page we’ve used to host it so far.
Yes, this is a changelog update about the changelog 😆
🌩️ Zoom Cloud Recordings
We’re almost done with a Zoom feature very similar to the gong one here. Let us know if you’d like to beta-test it before everyone else…
🚘 Grouped suggestion workflow
You can now batch-apply feedback and conversations suggesting to create and/or link a feature requested in them. AI will now also spec (short description) the feature for you based on these conversations and feedback.
Pro Tip: it’d auto-remove suggestions whose feedback you’ve unselected.
🎸 Other improvements
Added AI Suggestions to Team Feedback Notifications (Slack notifications)
Added support for searching by suggested features in feedback
Revamped companies page UI
Reached 2000 commits for the main repo ✨ - we think it’s cool
Dec 1, 2023
AI task management Integration, Slack Team Notifications
Changelog #13
Tell us what you think ❤️ (grab some time with us here).
Here’s what we have for you this time:
🏁AI Task Management Integration
AI can find or create the engineering task/ticket for you (it reads all your tickets and their content) for maximum context and understanding.
Tap on a Task
property in a feature spec and watch the magic happen (secret tip: it works in the prioritization table as well)
Ticketing systems are messy. Your backlog and roadmaps don’t have to be 😈
** Supporting JIRA, Linear, and Shortcut (each with its unique ticket structure)
🔮 Slack Team Notifications
Get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback came in, AI found interesting features requested, etc.).
Turn it ON here.
⏺ Pending AI Suggestions Indication
Also, we’ve changed Ignore
to Dismiss
on AI suggestions. The more you dismiss suggestions (vs not acting on them), the better AI gets.
🚤 Improvements & Bugfixes
JIRA import is 8x faster
Intercom Sync is MUCH faster (5-10x), even at thousands of conversations.
Auto-import feature: auto-importing from task management integrations with proposed filters and mapping, so you have to think less and be more successful when importing from your ticketing system for the first time.
Auto AI description and logo fetching fixed.
Cardinal previews (Slack) are now nicer and more detailed at times.
20-30 various bugfixes.
Nov 15, 2023
Editing Initiatives, Slack and Salesforce improvements, and more November 2023
Changelog #12
Tell us what you think ❤️ (grab some time with us here).
🍣 Inline editing of Initiatives and Impact Areas
You can now edit and delete Initiatives, impact Areas and teams within a feature.
💅🏼 Nice Slack preview for Cardinal Links
Cardinal features and feedback items look pretty and useful right within Slack; we’re working on similar previews in other common productivity tools. Connect your Slack for the preview to appear.
🥞 Beta-testing Slack Team Notifications
We’re rolling out a beta of Slack Team Notifications - you can get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback call came in, AI found interesting features requested, etc). Let us know if you’re interested.
🤑 Salesforce improvements
We're now better at understanding your Salesforce deals structure, even if not trivial, and do it much faster.
🔒 Security, Privacy & Compliance
As we’ve seen growing interest in this area, we’ve published a dedicated https://cardinalapp.io/security page. As mentioned before, we’re making progress in our SOC2 certification.
Improvements & Fixes
You can now group feedback by AI-suggested features, as requested.
Tickets retrieval should be noticeably faster
Nov 3, 2023
AI Intercom feedback automation, Pricing Requests, and more
Changelog #11
Tell us what you think ❤️ (grab some time with us here).
☎️ Intercom AI Automation
All Intercom conversations get immediately scanned by AI, brought in, and linked to the features requested automatically.
You no longer need to chase GTM teams or ask them to log & update requests from customer conversations. AI does it on its own, in real-time, as the requests come up.
Next time you want to prioritize the idea or feature, you’ll have all the customer calls that referred to it ready and linked to it!
You can Turn it ON here
🪑 Pricing Requests
As requested by some smaller customers, we’re removing minimum required seats! so you can better onboard your teams across various functions.
Your price-per-seat remains the same, but it means you can start off with $16/mo (annual commitment) as you’re growing your use of Cardinal across your company.
💬 Conversation Tab
A conversation tab is added to each feedback item, next to its summary (Intercom for now, the rest like calls, slack threads, etc to follow).
You can now see the full thread/transcription next to the summary, especially useful with integrations and automation bringing a lot of information in.
🔒 SOC2
We’re making progress in getting SOC2 compliant and are expecting our audit soon, if anyone is interested in getting a formal letter we’re happy to provide it (as already done with a few of you by now)
🍰 Feedback import from Notion
You can now bring in your Notion DB of customer calls and feedback easier and better mapped than ever (putting the right fields in the right place)
🔔 Gong.io AI Automation
We’re looking for early adopters for the same concept as the Intercom AI Automation for gong.io. Ping us if you’re one of `em.
🧸 Bugs and improvements
Description in the Feature side panel:
You can now see and edit the feature description (short spec) within the side panel, that’s also where AI would drop a short summary of spec it will create based on feedback.
CRM Companies are now immediately synced
Revamped Integrations View
Oct 3, 2023
AI Product Backlog and Feedback Center
Changelog #10
Tell us what you think ❤️ (grab some time here).
🚀 We launched: The first-ever, AI-powered product backlog!
Thank you to all that supported us on Product Hunt, Twitter, or LinkedIn (see our Launch Kit if you still want to do so; any love you show us on social can help us grow and improve)
Also, we have a new website! Take a look.
So what exactly did we add to Cardinal in this launch? (yes, some of you have been using it for a while now; thanks for all your feedback!)
👂🏻Centralized Feedback Center + AI == ❤️
We have a new Feedback Center: bring in customer/prospect feedback from various sources (calls, messages, etc.), link them to existing or new features, and have AI do all the hard work for you.
AI will automatically suggest features being referred to in feedback (calls, messages, and threads)
** This allows you to have the link between companies, feedback provided, features, and their engineering status serve you immediately when needed, making decisions or doing research and discovery.
Here is a Quick AI Feedback Center walkthrough video.
🌂 HubSpot & Slack - Feedback Integrations
Send and view feedback in your own GTM tools: for any company or conversation, see the features linked to it and the engineering status where you work.
Here are some Quick Hubspot walkthrough and Quick Slack walkthrough videos.
🧠 AI product strategy
AI will now suggest which Impact Areas and Initiatives to put your features under.
This way, your backlog is nice and tidy when you want to group things by it prioritizing smartly and effectively:
Sep 10, 2023
Company View and a Fancy AI Search
Changelog #9
Tell us what you think ❤️ (grab some time here).
🎀 Company View:
Get an overview of each company's status and features
Tip: You can also search for a company with ⌘+K
🧸 New AI Search:
New LLM based Semantic search that understands what you really mean
🦺 Import Improvements
Massive speed improvements, especially with >10K items
New Productboard features import support
🥹 Impact Areas & Initiatives in Prioritization
Added Initiative, Impact Area, Target Date, and Owner columns - You can group features by initiatives and sort by progress and value 💪🏻
You can also filter or group by target dates which really helps if you have a lot going on
As always you can make some pretty handy Views of the Prioritization page using these new columns.
🚤 High-load: speed and responsiveness improvements
Handling over 10K items in a page is drastically faster and more responsive than before (5-10x)
🐛 Bug fixes
Over 30 real ones, they are all gone 😎
🚀 Launching something pretty cool pretty soon
In a bit over a week from now, we’re gonna be launching something really cool.
We’d love for you to support us on Product Hunt when the time comes and especially put the word out on Twitter/LinkedIn or whichever platform you prefer.
Aug 8, 2023
Adding Views
Changelog #8
🖼️ Adding Views
You asked for it!
You can now make persistent and shared views for your team!
Use any filter, grouping, or other setting in the prioritization screen and save it as a view for your day-to-day.
Great examples can be Prospects
, In Progress Features
, 💵 Big ARR Customers
, Backend Features
, or 💎 Top Initiatives
...
Note: We made a few out-of-the-box views for you to get started.
Pro tip: you can use emojis in the names of the views 👌🏻
🔵 New Indication
Subtle new “unread-like” indication on features and objects added since your last session.
☠️ Removed: Explore Page
We plan on adding it in a better way to Search later on, don’t hate us.
⌨️ Small fixes and improvements
Navigation panel UI overhaul
Added an Open button CTA in the prioritization table
Renamed Backlog to Prioritization
Jul 25, 2023
HubSpot Card, Grouping, Importing improvements
Changelog #7
We’re excited to start bringing Cardinal into the tools GTM teams use everyday!
Tell us what you think ❤️ (you can grab some time here).
🗂️ HubSpot Card
Sales and CS folks can now see features mapped to companies (prospects or customers) within HubSpot. More is coming towards this approach (integrations and functionality) - tell us what’s important to you!
🎩 Importing Improvements
Added Filtering (so you can exclude records from imports)
Advanced fields-mapping UX
Showing non-imported fields
Added JIRA import functionality (#yay)
💎 Backlog Grouping and Additions
Grouping! you can now easily group by companies, status, Initiative, etc
Filter by Impact Area / Initiative in Backlog
Added bulk actions (delete)
🚪 Onboarding Improvements
CRM and Task Management integrations early on.
Speed improvements
🛹 Bug fixes & Improvements
Bullet points are back in the editor!
Merged End Date and Target Date: before a feature is made it’s a “target”, once Task Management determined it Done it’s updated to reflect reality.
Reliability (spec editor history)
Fixed CSV import in Safari
Jun 27, 2023
Smart Revenue KPIs and Stats, Tooltips, and Linear Import
Changelog #6
This release’s theme is helping you prioritize! How much is it worth for you to do one thing over another? Who wants it? By when? How important is it for them?
We’re here just for that. Tell us what you think ❤️ (you can grab some time here).
🎩 Company Detail Tooltip
Get a quick view of a prospect/customer and how you are doing in making them happy.
🌟 Feature Details View improvements OR “Know your Feature’s Companies”
Revenue KPIs (automagically calculated from prospects and customers)
Company Stats: how many prospects and/or customers want/must have your features? How many have you won or lost due to building a feature in time and in the proper order?
Teams selector
New Size selector
💭 Backlog improvements (logic and UI) - Helping you prioritize
Better and prettier companies column (shows type and urgency at a glance)
Earliest Date in backlog is now
MIN(Companies Expected At, Target Date)
Added prospect vs. customer indication in backlog and the Company Tooltip
Added a Priority column
🚚 Importing
Linear tickets can now be imported into Cardinal (we can even map Projects into Initiatives!)
🤩 General
A bunch of fixes, annoying little bugs
Ticketing systems (JIRA/Atlassian, Linear) statuses are now displayed as soon as you add the Task URL
Small UI tweaks, rounding out corners and nicer colors, etc
May 30, 2023
New Features Details View, Better Importer, and Speed!
Changelog #5
🪼 New Feature Details View:
We’ve re-designed the feature representation everywhere, main changes are:
Creation Modal: Feature creation is easier as you can fill everything out before saving for the first time.
Seeing properties first (initiative, etc) - Spec content is now secondary.
Know Your Companies (prospects or customers, value, priority, and urgency)
Try it out by tapping the “New Feature” button or any existing features in the Feature Backlog
🦑 Better Importer (Try it out!):
Better flow for mapping fields
🛩️ Bug fixes and improvements
Faster! ~everything is 1.75x faster!
Salesforce syncing is faster and more responsive with high-volume accounts.
Supporting Shortcut status sync
May 17, 2023
Salesforce Connect, Status sync with JIRA/Linear, feature import and auto-mapping
Changelog #4
We’re making progress connecting features (Product Management) and revenue (Sales & Customer Success) KPIs! Would be happy to get your feedback or catch up. you can grab some time here
🫱🏻🫲🏽 Added Salesforce Connect
You can now connect Salesforce to bring in companies and account information to join with features and prioritization (as we did with HubSpot until now). Quickly mark which companies (prospects & existing customers) want which features, by when, and at what priority.
🎚️ Features status sync with Task Management (Linear & JIRA)
Features linked with a task/epic now sync their status automatically.
Once an idea has a task linked, it will be shown as “In Progress”, “In Review” as it goes through those phases in real-time. That’s cool, right?
🏗️ Import Features (Notion, CSV, Shortcut, Productboard)
You can now import features in a heartbeat!🫀
We even support auto-mapping of features→companies. Just choose the column that represents that dependency (we’ve seen your crazy Google Sheets and Notion DBs, manually JOINing these two tables, we think we can help)
🪚 Revamped Features Backlog
Your wish is our command! We’ve added:
Earliest Date (expected at)
Created On
Created By (Creator)
Last Updated
Also, the overall look & feel of the backlog is a bit nicer (spacing, etc.)
🛠️ Bugs & Improvements
improved handling of large CRM accounts
Improved load for the companies screen
That’s it, can’t wait to show you what’s next!
Apr 28, 2023
New Companies View and Smart filters
Changelog #3
The last few weeks have been a wild ride, from YC's Demo Day to releasing some exciting prioritization flows that leverage Sales/CS data and receiving lots of feedback from all of you!
If you have any questions, feedback, or want to catch up, then grab some time here
👀 Feature Backlog - Companies' view
You can now add company-specific requirements for feature requests. For example, you can indicate whether a feature request is a must-have for closing a deal with a new prospect and specify the expected due date if one exists.
🧠 Smart Filter support
new filter support to the Companies and Feature Backlog pages. It comes with all shapes and (one) color
💎 Revamped Integrations View
Easily see the available integrations at a glance. We're constantly adding more!
And More!
Custom columns for companies with live data from HubSpot.
Lots of bug fixes, including the pesky dashboard naming bug :)
Apr 4, 2023
Sales Lead Prioritization, invites, and more integrations
Changelog #2
💸 Sales-led Prioritization
Always amazing to have customers get excited and ask for features!
We got a lot of interest in mixing HubSpot integration’s sales data (prospects and customers) with product feature prioritization. It seems you like it so far.
Now product and sales teams can collaborate and prioritize - together ❤️
(yes, we heard ya! We’re working on an equivalent for customer success & retention teams)
🔌 Integrations
Charts can now be imported from Sigma Computing & Amplitude. Also added Auth for Productboard.
🧐 Mind map support
Added support for whimsical embedding
💌 invites support
In-product and readily available. Why should you have all the fun?!
🐞 Bugfixes & Minor improvements
Dashboards improvements (explicit editing, etc)
Allow everyone from an organization to join by their work email
Onboarding improvements (AI mostly)
Dashboards name inconsistency bug (we hated it too)
KPI goals lost-focus bug.
A few more little, itsy bitsy, bugs.
Mar 10, 2023
Public Beta Launch
Changelog #1
🥳 We launched in Public Beta
We launched on Product Hunt and got a ton of love, support and sign ups ❤️
📊 Dashboards
You can now make dashboards! from any supported source, Metrics or KPIs, drag and resize ✨
💬 Ask: Explore using AI
Ask anything at the top, AI will do it’s best to find it across specs and KPIs. we’re going to invest more in this and would love your feedback.
🔍 Search
P.S. yes we aim at merging Search and Ask at some point
👋🏻 AI Onboarding Flow
We now ask new users for a product name and company URL. We use AI to generate Impact-Areas→KPIs→Specs→Metrics. At this point all a new user has to do is add/edit what was offered and connect some integrations to bring those metrics and KPIs to life.
Note: Existing users can also try it out (see AI Onboarding
under Org Settings, Don’t worry, it’s only additive and will not harm anything you already have in place)
👷🏻♀️ Added Integrations
Added HubSpot, Linear, and Posthog.
We’re continuously adding more. Tell us if you’re missing one or have an improvement in mind for an existing one.
📋 Metrics & KPIs improvements
Setting and Editing KPI goals is now next to general editing
Easily toggle between KPI/Metric (by tapping that tag, it’ll remember your KPI goal if done by mistake)
📦 Initiatives Auto-Arrangement
Specs are now auto-arranged by the initiative they are under. Custom pages can be dragged around in the left menu under or within others.
Would love to hear from you! Ideas and issues are more than welcome ❤️
Jul 30, 2024
Highlights, Slack AI Ingestion, Chorus.ai and more
Changelog #25
🍧 Cool stuff for you today
🔦 Highlights
Cardinal AI (or us humans) finds quotes in feedback & conversations and automatically extracts and links them to feature requests.
** We’ve also run a historical migration extracting your past accepted AI suggestions’ highlights. You can thank Ophir for it, he built this whole thing single handedly 💪🏻
👖 Slack AI ingestion
Yes! you can choose which Slack channels you’d like Cardinal AI to monitor and she’ll automatically bring those conversations in and extract their hidden feature requests for you, just like we do with Gong, Intercom, Zendesk and many others (yes, today Cardinal is a “she”)
Slack doesn’t feel so messy and scary anymore right?
🎙️ Chorus.ai integration
Um, that’s it. You can connect Chorus :)
🥁 Other improvements
Export CSV for companies and features
Improved slack support for 10x size orgs
Improved Gong support for hundreds-of-thousands of calls
Improved UI for call transcript (skinnier)
Header-pinning for all tables
Push feature value to custom field in JIRA
updated feedback slack notifications format
New editor bubble-menu UI
Infinite-scroll for the companies page
Allow updating company priority for unaccepted suggestions
Support for enterprise contract subscription (vs self-serve)
New and improved signup page
Boosting some AI aspects by moving to use
gpt-4o-mini
and a few more improvements
Tell us what you think ❤️ (grab some time with us here).
May 23, 2024
Deep Conversation search, Pipedrive Integration, Actionable mappings and more
Changelog #24
🔎 Deep conversation search
You can now deep-search a conversation, whether it’s a full transcription (like a Gong call), threads (like Slack or Intercom) or email (like Zendesk), all from within Cardinal, easy 💪🏻
🧱 New Pipedrive CRM support
You asked for it, Ophir built it!
🎬 Actionable feedback on company→ feature mapping:
We’ve made the feedback button actionable in the company→feature mapping table. Use it to add a new feedback or filter existing feedback for a company. try it out!
🤘🏻 Some very cool, much requested improvements
Upgraded to GPT-4o (faster & smarter)
Added grouping by team in Prioritization (Backlog)
Better CRM cleanups of deleted companies
AI suggestions speed improvements (initial suggestions generation)
Unsaved-changes warning modal bugfixes
Views Drag & Drop: top menu as well (was available in the “more” menu only)
Tell us what you think ❤️ (grab some time with us here).
May 6, 2024
SOC2, AI Calls ingestions confidence, Feature Merge, and some UX improvements
Changelog #23
🛡️ SOC2
We’ve worked a lot on this (by “we”, we mean “Mor Sela” did), and have been waiting for the official certification for a while now! We’re SOC 2 Type 2 certified.
🧠 AI Calls ingestions confidence improvements
We’ve vastly improved Ai’s confidence levels when identifying requests in customer calls. You can now completely control the confidence levels such that Low
or High
will only bring in calls that had some requests in them. only Any confidence
will being calls even if AI was not able to articulate the requests/find specific features in the calls.
** This also applies to Zapier and custom API implementations
🅿️ Feature Merge
You can now merge existing features!
Simply check a few features in your backlog, choose your destination feature and merge away! This will automatically move over companies requesting it and linked feedback into it 🥳
📈 Other Improvements
Optional Feedback provider: setting a person as the provider of a feedback is now optional (yet recommended!)
Add-Task UX revamp
Nicer company and features select UI
Tell us what you think ❤️ (grab some time with us here).
Apr 15, 2024
Custom Properties and Feedback Content Search (across sources)
Changelog #22
🤡 Custom Properties
You can now add columns and properties to your backlog and features! We’ve started with supporting Text, Number, Select/Multi-Select, Team Member, and Checkbox.
Let’s see what you can do with it! (tell us what you’re missing)
🐋 Keyword search across all feedback sources!
We’ve added feedback search support within all calls, transcriptions, and tickets.
If you wanna know who said “Slack” , mentioned a competitor or said something specific, it’s now easy to track down, across sources!
🌈 Other Improvements
New Features unsaved changes confirmation: never lose your new features again!
Company Modal now opens the company page (instead of directing to your CRM)
Supporting
tl;dv
transcription formatSpeed improvements to adding features to feedbacks and vice versa
Fixed that pesky “unread” feedback bug (blue dot not going away)
Tell us what you think ❤️ (grab some time with us here).
Mar 27, 2024
Multi-Slack Support, Specialized AI Improvements and more
Changelog #20
👖 Multi-Slack Support
We now support multiple Slack workspaces at once! It is especially useful for those of you who have a main workspace (with Slack Connect) and another community Slack.
🤓 Specialized AI improvements
Better understanding of “exploration” conversations: common questions, problems and explorations of core/obvious parts of your product you don’t want AI to be considering as feature requests. Very common in first sales calls (prospects) or support conversations (customers)
Better, more confident AI for feature priority: AI will now set the priority for a company wanting a specific feature with much higher accuracy (this includes marking the feature as
Critical
, e.g. deal maker/breaker)
🧩 Added Attention integration
A collaboration with our friends at Attention to create a custom integration to bring in conversations and customer requests
🧱 Other improvements
Speed improvements for bringing in Gong conversations (especially on first sync, which is often massive)
Tell us what you think ❤️ (grab some time with us here).
Mar 19, 2024
Clari Support, Mobile web, and various improvements
Changelog #20
⚡️ New Clari Integration
You can now bring in conversations and insights from Clari ✌🏻
📱 Mobile support (web)
Added mobile web support! now you can follow a Slack notification on a new feature or feedback coming in right from your sofa. Or car. Or hot tub. You get it.
🦀 Improvements
Shareable company page links
Salesforce custom-field dollar value
New “Churned customer” type
Added company-type filter to feedback
Support creating linear tickets as
Cardinal
Improved date filters across the board
Improved support for adding companies to features for customers with 50K+ CRM companies
🛠️ Fixes
Extended support for CSV dates import (better format handling)
Fix “last time used” in API Keys section not updating correctly
Tell us what you think ❤️ (grab some time with us here).
Mar 5, 2024
AI Suggestions everywhere, Hottest CRM addition, improvements, and a riddle
Changelog #19
🌎 Overview
Here’s what we have for you today:
🔄 AI Suggestions everywhere
As we (and you) are feeling more and more comfortable with AI suggestions, we’re now adding them everywhere. Your backlog, feature, and company views, etc
This means that numbers and linked objects will now include AI suggestions by default (you can always turn that toggle OFF on the top-right corner).
😎 Added Attio CRM support
You got it! Hot new CRM Attio and Cardinal are now best friends!
⤵️ Importing improvements
Feedback CSV import is 10x faster
Linear imports support descriptions
🍪 Other improvements
Added quick feature share or delete options
Added feedback source as an in-feedback property
Various bugfixes (like certain JIRA task creation issues and others)
🧐 Riddle me this (upcoming feature hint)
What do Eleanor, Dwight, Thomas, Abraham, Antoine, and Benjamin all have in common?
** The winner gets some cardinal Swag 👔
Tell us what you think ❤️ (grab some time with us here).
Feb 13, 2024
Guest (free) seats and answering humanity’s biggest dilemmas
Changelog #18
💺 New Guest Seats, Team & Billing management
We’ve added an ability to invite or mark team members as “guest seats” (view-only, free seats). This also allows for better control of your bill; only member (editor) seats are paid. Easy.
🎓 Humanity struggles: what does Bi-Weekly mean?!
We’ve decided! it means every two weeks!
(if you wanna say twice-a-week just say so)
The people have spoken.
🍀 Timeframes (features and backlog grouping)
We’ve added Timeframes 🥳
You can now set start/target dates as Timeframes (Aug 2024
, Q4 2024
, etc)
This also allows you to group the backlog from weekly all the way to quarterly.
Seeing your plan and progress from Sprint to Roadmap.
👽 Improved AI suggestions
We’ve drastically improved AI’s logic and feature extraction capabilities.
This will be immediately noticed by seeing fewer suggestions, and a higher quality of the ones that exist.
This update includes a tailored emphasis on threaded conversations (Intercom, Zendesk, Slack, etc), especially with automated workflows.
🏯 Intercom as a CRM
As requested, you can now use Intercom as the CRM source of companies, revenue, and stage.
❤️🔥 Other Improvements
Improved Grouped AI suggestions & merging UX flow (fewer steps, new/existing differentiation)
Person-search for feedback is faster and smarter.
Showing only top AI suggestions when a backlog view is not grouped by anything.
Tell us what you think ❤️ (grab some time with us here).
Jan 29, 2024
Zapier makes you happier, AI Feature Suggestions Merge and more
Changelog #17
"Zapier makes you happier"
— Mor Sela, Philosopher
☢️ This release:
🎃 Zapier Support - connect Everything Everywhere All at Once
Any tool you use that has Zapier can be plugged in, easy.
🎥 More call recorders: Fathom, Grain, Fireflies.ai, and others
Now that we have Zapier, you can have all your meetings automatically turn into feedback and their feature requests extracted by AI if there are any within them (so if you can’t afford a giant call recording software, you can still use Cardinal AI. Why not? you deserve it!).
You can also find us now in the Zoom App Marketplace!
🧲 AI Suggestions Change or Merge
AI may have found a few conversations for you, but you’d want to point them at another feature? or maybe there are a few that aren’t quite the same but you think they should be? Pick a few, merge, and all conversations will lead to that one feature suggestion. Magic.
Magic I tell ya!
🌋 Huge CRMs improvements
We thought 10,000 accounts in a CRM is cool.
Then we thought 100,000 accounts in a CRM is cool.
Now we think 1,000,000 accounts in a CRM is cool.
You people and your crazy CRMs.
Anything companies-related should work much faster now. because you made us do it 😉
💍 New Feedback API
You can now integrate Cardinal across workflows and systems.
** docs at cardinalapp.io/docs
✍🏼 Other improvements
Improved speed and stability of CSV and Linear imports
Added a Semantic Feature Search everywhere.
Added the ability to view and filter AI feature suggestions separately for existing vs new features.
Added the ability to filter by Teams in the main Prioritization page.
Tell us what you think ❤️ (grab some time with us here).
Jan 10, 2024
Integral AI suggestions, Smart calls ingestion, new languages and more
Changelog #16
New year, new update 🥳
👑 Feature suggestions in Prioritization!
We bring feature suggestions into your backlog, and now they can appear within the views you use every day. If you group by initiatives, or have some customer-based views, new feature suggestions will appear among them so they make more sense and are in their best logical place.
🤓 JQL import from JIRA
You can now use your JQLs to import from JIRA 😎
🚌 Auto-task creation will default to teams better
So you have to do less clicking and tapping, ‘cause we’re all lazy.
🌎 New Languages: Spanish & Hebrew
Our first non-english content support, if you have a ton of conversations or features in those languages, you’re in luck 💪🏻
** If there’s a language you’d like us to add, let us know.
🧠 Smarter calls import functionality
No external guests attended? super short meeting? technical issues?
AI will not bring those conversations in. That’s cool. right? c’mon you know it’s cool.
🖍️ Other improvements:
Automated Task Creation: Optional task description now copied from the spec (default ON).
Added support for uploading video files into specs (also increased file size limitations).
Improved Intercom / Zendesk feedback logic: better understanding of feature requests, fewer conversations brought in.
More Nuanced Initiative AI suggestions
Improved feature extraction from non-conversational feedback
Added the ticket number to the task-search logic
Tell us what you think ❤️ (grab some time with us here).
Dec 26, 2023
AI Automation from Zendesk and Zoom, Sign In with Microsoft and UX improvements
Changelog #15
Hope you’re all celebrating this year and excited about the next.
Feels like a great time to be using AI to crunch all the customer conversations you’ve had this year to better inform next year’s roadmap.
👾 AI Zendesk integration
We’ve added full AI support for Zendesk! like we recently launched with Intercom & Gong, Cardinal AI will go over all tickets and conversations and automatically bring in the ones having customer requests in them (and identify and link the features requested)
🎯 AI Zoom Cloud Recording Integration
No more “I wish we had a call recording tool” - if you’re using Zoom, you can have all customer calls that have feature requests in them be automatically listened to, identified, and extracted by AI.
Imagine: any Zoom call with customers or prospects gets recorded, transcribed, and processed for features immediately and automatically 😎
🧶 Sign in with Microsoft
You’ve asked for it, you got it. You can now sign up with a Microsoft work email as well.
🍝 UX improvements
We’ve made various improvements, mostly around helping AI suggestions stand out and be clearer.
Tell us what you think ❤️ (grab some time with us here).
Dec 15, 2023
AI Customer calls automation (Gong)
Changelog #14
Tell us what you think ❤️ (grab some time with us here).
📠 AI Sales Calls Extraction (Gong)
Turn your product←→sales meetings into easy, data-rich reviews.
Connect Gong and have AI analyze ALL recent sales calls, bring them in, and extract feature requests and customer needs that are hidden in them.
Too good to be true? Try it out here.
2 minutes YouTube video showing off the feature
🍃 New Changelog website
Since you love this changelog so much, we’ve taken it into the website so it’s nicer than the Notion page we’ve used to host it so far.
Yes, this is a changelog update about the changelog 😆
🌩️ Zoom Cloud Recordings
We’re almost done with a Zoom feature very similar to the gong one here. Let us know if you’d like to beta-test it before everyone else…
🚘 Grouped suggestion workflow
You can now batch-apply feedback and conversations suggesting to create and/or link a feature requested in them. AI will now also spec (short description) the feature for you based on these conversations and feedback.
Pro Tip: it’d auto-remove suggestions whose feedback you’ve unselected.
🎸 Other improvements
Added AI Suggestions to Team Feedback Notifications (Slack notifications)
Added support for searching by suggested features in feedback
Revamped companies page UI
Reached 2000 commits for the main repo ✨ - we think it’s cool
Dec 1, 2023
AI task management Integration, Slack Team Notifications
Changelog #13
Tell us what you think ❤️ (grab some time with us here).
Here’s what we have for you this time:
🏁AI Task Management Integration
AI can find or create the engineering task/ticket for you (it reads all your tickets and their content) for maximum context and understanding.
Tap on a Task
property in a feature spec and watch the magic happen (secret tip: it works in the prioritization table as well)
Ticketing systems are messy. Your backlog and roadmaps don’t have to be 😈
** Supporting JIRA, Linear, and Shortcut (each with its unique ticket structure)
🔮 Slack Team Notifications
Get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback came in, AI found interesting features requested, etc.).
Turn it ON here.
⏺ Pending AI Suggestions Indication
Also, we’ve changed Ignore
to Dismiss
on AI suggestions. The more you dismiss suggestions (vs not acting on them), the better AI gets.
🚤 Improvements & Bugfixes
JIRA import is 8x faster
Intercom Sync is MUCH faster (5-10x), even at thousands of conversations.
Auto-import feature: auto-importing from task management integrations with proposed filters and mapping, so you have to think less and be more successful when importing from your ticketing system for the first time.
Auto AI description and logo fetching fixed.
Cardinal previews (Slack) are now nicer and more detailed at times.
20-30 various bugfixes.
Nov 15, 2023
Editing Initiatives, Slack and Salesforce improvements, and more November 2023
Changelog #12
Tell us what you think ❤️ (grab some time with us here).
🍣 Inline editing of Initiatives and Impact Areas
You can now edit and delete Initiatives, impact Areas and teams within a feature.
💅🏼 Nice Slack preview for Cardinal Links
Cardinal features and feedback items look pretty and useful right within Slack; we’re working on similar previews in other common productivity tools. Connect your Slack for the preview to appear.
🥞 Beta-testing Slack Team Notifications
We’re rolling out a beta of Slack Team Notifications - you can get notified on unique cardinal insights (feature’s dollar value or engineering status changed, incoming feedback call came in, AI found interesting features requested, etc). Let us know if you’re interested.
🤑 Salesforce improvements
We're now better at understanding your Salesforce deals structure, even if not trivial, and do it much faster.
🔒 Security, Privacy & Compliance
As we’ve seen growing interest in this area, we’ve published a dedicated https://cardinalapp.io/security page. As mentioned before, we’re making progress in our SOC2 certification.
Improvements & Fixes
You can now group feedback by AI-suggested features, as requested.
Tickets retrieval should be noticeably faster
Nov 3, 2023
AI Intercom feedback automation, Pricing Requests, and more
Changelog #11
Tell us what you think ❤️ (grab some time with us here).
☎️ Intercom AI Automation
All Intercom conversations get immediately scanned by AI, brought in, and linked to the features requested automatically.
You no longer need to chase GTM teams or ask them to log & update requests from customer conversations. AI does it on its own, in real-time, as the requests come up.
Next time you want to prioritize the idea or feature, you’ll have all the customer calls that referred to it ready and linked to it!
You can Turn it ON here
🪑 Pricing Requests
As requested by some smaller customers, we’re removing minimum required seats! so you can better onboard your teams across various functions.
Your price-per-seat remains the same, but it means you can start off with $16/mo (annual commitment) as you’re growing your use of Cardinal across your company.
💬 Conversation Tab
A conversation tab is added to each feedback item, next to its summary (Intercom for now, the rest like calls, slack threads, etc to follow).
You can now see the full thread/transcription next to the summary, especially useful with integrations and automation bringing a lot of information in.
🔒 SOC2
We’re making progress in getting SOC2 compliant and are expecting our audit soon, if anyone is interested in getting a formal letter we’re happy to provide it (as already done with a few of you by now)
🍰 Feedback import from Notion
You can now bring in your Notion DB of customer calls and feedback easier and better mapped than ever (putting the right fields in the right place)
🔔 Gong.io AI Automation
We’re looking for early adopters for the same concept as the Intercom AI Automation for gong.io. Ping us if you’re one of `em.
🧸 Bugs and improvements
Description in the Feature side panel:
You can now see and edit the feature description (short spec) within the side panel, that’s also where AI would drop a short summary of spec it will create based on feedback.
CRM Companies are now immediately synced
Revamped Integrations View
Oct 3, 2023
AI Product Backlog and Feedback Center
Changelog #10
Tell us what you think ❤️ (grab some time here).
🚀 We launched: The first-ever, AI-powered product backlog!
Thank you to all that supported us on Product Hunt, Twitter, or LinkedIn (see our Launch Kit if you still want to do so; any love you show us on social can help us grow and improve)
Also, we have a new website! Take a look.
So what exactly did we add to Cardinal in this launch? (yes, some of you have been using it for a while now; thanks for all your feedback!)
👂🏻Centralized Feedback Center + AI == ❤️
We have a new Feedback Center: bring in customer/prospect feedback from various sources (calls, messages, etc.), link them to existing or new features, and have AI do all the hard work for you.
AI will automatically suggest features being referred to in feedback (calls, messages, and threads)
** This allows you to have the link between companies, feedback provided, features, and their engineering status serve you immediately when needed, making decisions or doing research and discovery.
Here is a Quick AI Feedback Center walkthrough video.
🌂 HubSpot & Slack - Feedback Integrations
Send and view feedback in your own GTM tools: for any company or conversation, see the features linked to it and the engineering status where you work.
Here are some Quick Hubspot walkthrough and Quick Slack walkthrough videos.
🧠 AI product strategy
AI will now suggest which Impact Areas and Initiatives to put your features under.
This way, your backlog is nice and tidy when you want to group things by it prioritizing smartly and effectively:
Sep 10, 2023
Company View and a Fancy AI Search
Changelog #9
Tell us what you think ❤️ (grab some time here).
🎀 Company View:
Get an overview of each company's status and features
Tip: You can also search for a company with ⌘+K
🧸 New AI Search:
New LLM based Semantic search that understands what you really mean
🦺 Import Improvements
Massive speed improvements, especially with >10K items
New Productboard features import support
🥹 Impact Areas & Initiatives in Prioritization
Added Initiative, Impact Area, Target Date, and Owner columns - You can group features by initiatives and sort by progress and value 💪🏻
You can also filter or group by target dates which really helps if you have a lot going on
As always you can make some pretty handy Views of the Prioritization page using these new columns.
🚤 High-load: speed and responsiveness improvements
Handling over 10K items in a page is drastically faster and more responsive than before (5-10x)
🐛 Bug fixes
Over 30 real ones, they are all gone 😎
🚀 Launching something pretty cool pretty soon
In a bit over a week from now, we’re gonna be launching something really cool.
We’d love for you to support us on Product Hunt when the time comes and especially put the word out on Twitter/LinkedIn or whichever platform you prefer.
Aug 8, 2023
Adding Views
Changelog #8
🖼️ Adding Views
You asked for it!
You can now make persistent and shared views for your team!
Use any filter, grouping, or other setting in the prioritization screen and save it as a view for your day-to-day.
Great examples can be Prospects
, In Progress Features
, 💵 Big ARR Customers
, Backend Features
, or 💎 Top Initiatives
...
Note: We made a few out-of-the-box views for you to get started.
Pro tip: you can use emojis in the names of the views 👌🏻
🔵 New Indication
Subtle new “unread-like” indication on features and objects added since your last session.
☠️ Removed: Explore Page
We plan on adding it in a better way to Search later on, don’t hate us.
⌨️ Small fixes and improvements
Navigation panel UI overhaul
Added an Open button CTA in the prioritization table
Renamed Backlog to Prioritization
Jul 25, 2023
HubSpot Card, Grouping, Importing improvements
Changelog #7
We’re excited to start bringing Cardinal into the tools GTM teams use everyday!
Tell us what you think ❤️ (you can grab some time here).
🗂️ HubSpot Card
Sales and CS folks can now see features mapped to companies (prospects or customers) within HubSpot. More is coming towards this approach (integrations and functionality) - tell us what’s important to you!
🎩 Importing Improvements
Added Filtering (so you can exclude records from imports)
Advanced fields-mapping UX
Showing non-imported fields
Added JIRA import functionality (#yay)
💎 Backlog Grouping and Additions
Grouping! you can now easily group by companies, status, Initiative, etc
Filter by Impact Area / Initiative in Backlog
Added bulk actions (delete)
🚪 Onboarding Improvements
CRM and Task Management integrations early on.
Speed improvements
🛹 Bug fixes & Improvements
Bullet points are back in the editor!
Merged End Date and Target Date: before a feature is made it’s a “target”, once Task Management determined it Done it’s updated to reflect reality.
Reliability (spec editor history)
Fixed CSV import in Safari
Jun 27, 2023
Smart Revenue KPIs and Stats, Tooltips, and Linear Import
Changelog #6
This release’s theme is helping you prioritize! How much is it worth for you to do one thing over another? Who wants it? By when? How important is it for them?
We’re here just for that. Tell us what you think ❤️ (you can grab some time here).
🎩 Company Detail Tooltip
Get a quick view of a prospect/customer and how you are doing in making them happy.
🌟 Feature Details View improvements OR “Know your Feature’s Companies”
Revenue KPIs (automagically calculated from prospects and customers)
Company Stats: how many prospects and/or customers want/must have your features? How many have you won or lost due to building a feature in time and in the proper order?
Teams selector
New Size selector
💭 Backlog improvements (logic and UI) - Helping you prioritize
Better and prettier companies column (shows type and urgency at a glance)
Earliest Date in backlog is now
MIN(Companies Expected At, Target Date)
Added prospect vs. customer indication in backlog and the Company Tooltip
Added a Priority column
🚚 Importing
Linear tickets can now be imported into Cardinal (we can even map Projects into Initiatives!)
🤩 General
A bunch of fixes, annoying little bugs
Ticketing systems (JIRA/Atlassian, Linear) statuses are now displayed as soon as you add the Task URL
Small UI tweaks, rounding out corners and nicer colors, etc
May 30, 2023
New Features Details View, Better Importer, and Speed!
Changelog #5
🪼 New Feature Details View:
We’ve re-designed the feature representation everywhere, main changes are:
Creation Modal: Feature creation is easier as you can fill everything out before saving for the first time.
Seeing properties first (initiative, etc) - Spec content is now secondary.
Know Your Companies (prospects or customers, value, priority, and urgency)
Try it out by tapping the “New Feature” button or any existing features in the Feature Backlog
🦑 Better Importer (Try it out!):
Better flow for mapping fields
🛩️ Bug fixes and improvements
Faster! ~everything is 1.75x faster!
Salesforce syncing is faster and more responsive with high-volume accounts.
Supporting Shortcut status sync
May 17, 2023
Salesforce Connect, Status sync with JIRA/Linear, feature import and auto-mapping
Changelog #4
We’re making progress connecting features (Product Management) and revenue (Sales & Customer Success) KPIs! Would be happy to get your feedback or catch up. you can grab some time here
🫱🏻🫲🏽 Added Salesforce Connect
You can now connect Salesforce to bring in companies and account information to join with features and prioritization (as we did with HubSpot until now). Quickly mark which companies (prospects & existing customers) want which features, by when, and at what priority.
🎚️ Features status sync with Task Management (Linear & JIRA)
Features linked with a task/epic now sync their status automatically.
Once an idea has a task linked, it will be shown as “In Progress”, “In Review” as it goes through those phases in real-time. That’s cool, right?
🏗️ Import Features (Notion, CSV, Shortcut, Productboard)
You can now import features in a heartbeat!🫀
We even support auto-mapping of features→companies. Just choose the column that represents that dependency (we’ve seen your crazy Google Sheets and Notion DBs, manually JOINing these two tables, we think we can help)
🪚 Revamped Features Backlog
Your wish is our command! We’ve added:
Earliest Date (expected at)
Created On
Created By (Creator)
Last Updated
Also, the overall look & feel of the backlog is a bit nicer (spacing, etc.)
🛠️ Bugs & Improvements
improved handling of large CRM accounts
Improved load for the companies screen
That’s it, can’t wait to show you what’s next!
Apr 28, 2023
New Companies View and Smart filters
Changelog #3
The last few weeks have been a wild ride, from YC's Demo Day to releasing some exciting prioritization flows that leverage Sales/CS data and receiving lots of feedback from all of you!
If you have any questions, feedback, or want to catch up, then grab some time here
👀 Feature Backlog - Companies' view
You can now add company-specific requirements for feature requests. For example, you can indicate whether a feature request is a must-have for closing a deal with a new prospect and specify the expected due date if one exists.
🧠 Smart Filter support
new filter support to the Companies and Feature Backlog pages. It comes with all shapes and (one) color
💎 Revamped Integrations View
Easily see the available integrations at a glance. We're constantly adding more!
And More!
Custom columns for companies with live data from HubSpot.
Lots of bug fixes, including the pesky dashboard naming bug :)
Apr 4, 2023
Sales Lead Prioritization, invites, and more integrations
Changelog #2
💸 Sales-led Prioritization
Always amazing to have customers get excited and ask for features!
We got a lot of interest in mixing HubSpot integration’s sales data (prospects and customers) with product feature prioritization. It seems you like it so far.
Now product and sales teams can collaborate and prioritize - together ❤️
(yes, we heard ya! We’re working on an equivalent for customer success & retention teams)
🔌 Integrations
Charts can now be imported from Sigma Computing & Amplitude. Also added Auth for Productboard.
🧐 Mind map support
Added support for whimsical embedding
💌 invites support
In-product and readily available. Why should you have all the fun?!
🐞 Bugfixes & Minor improvements
Dashboards improvements (explicit editing, etc)
Allow everyone from an organization to join by their work email
Onboarding improvements (AI mostly)
Dashboards name inconsistency bug (we hated it too)
KPI goals lost-focus bug.
A few more little, itsy bitsy, bugs.
Mar 10, 2023
Public Beta Launch
Changelog #1
🥳 We launched in Public Beta
We launched on Product Hunt and got a ton of love, support and sign ups ❤️
📊 Dashboards
You can now make dashboards! from any supported source, Metrics or KPIs, drag and resize ✨
💬 Ask: Explore using AI
Ask anything at the top, AI will do it’s best to find it across specs and KPIs. we’re going to invest more in this and would love your feedback.
🔍 Search
P.S. yes we aim at merging Search and Ask at some point
👋🏻 AI Onboarding Flow
We now ask new users for a product name and company URL. We use AI to generate Impact-Areas→KPIs→Specs→Metrics. At this point all a new user has to do is add/edit what was offered and connect some integrations to bring those metrics and KPIs to life.
Note: Existing users can also try it out (see AI Onboarding
under Org Settings, Don’t worry, it’s only additive and will not harm anything you already have in place)
👷🏻♀️ Added Integrations
Added HubSpot, Linear, and Posthog.
We’re continuously adding more. Tell us if you’re missing one or have an improvement in mind for an existing one.
📋 Metrics & KPIs improvements
Setting and Editing KPI goals is now next to general editing
Easily toggle between KPI/Metric (by tapping that tag, it’ll remember your KPI goal if done by mistake)
📦 Initiatives Auto-Arrangement
Specs are now auto-arranged by the initiative they are under. Custom pages can be dragged around in the left menu under or within others.
Would love to hear from you! Ideas and issues are more than welcome ❤️
Jul 30, 2024
Highlights, Slack AI Ingestion, Chorus.ai and more
Changelog #25
🍧 Cool stuff for you today
🔦 Highlights
Cardinal AI (or us humans) finds quotes in feedback & conversations and automatically extracts and links them to feature requests.
** We’ve also run a historical migration extracting your past accepted AI suggestions’ highlights. You can thank Ophir for it, he built this whole thing single handedly 💪🏻
👖 Slack AI ingestion
Yes! you can choose which Slack channels you’d like Cardinal AI to monitor and she’ll automatically bring those conversations in and extract their hidden feature requests for you, just like we do with Gong, Intercom, Zendesk and many others (yes, today Cardinal is a “she”)
Slack doesn’t feel so messy and scary anymore right?
🎙️ Chorus.ai integration
Um, that’s it. You can connect Chorus :)
🥁 Other improvements
Export CSV for companies and features
Improved slack support for 10x size orgs
Improved Gong support for hundreds-of-thousands of calls
Improved UI for call transcript (skinnier)
Header-pinning for all tables
Push feature value to custom field in JIRA
updated feedback slack notifications format
New editor bubble-menu UI
Infinite-scroll for the companies page
Allow updating company priority for unaccepted suggestions
Support for enterprise contract subscription (vs self-serve)
New and improved signup page
Boosting some AI aspects by moving to use
gpt-4o-mini
and a few more improvements
Tell us what you think ❤️ (grab some time with us here).
May 23, 2024
Deep Conversation search, Pipedrive Integration, Actionable mappings and more
Changelog #24
🔎 Deep conversation search
You can now deep-search a conversation, whether it’s a full transcription (like a Gong call), threads (like Slack or Intercom) or email (like Zendesk), all from within Cardinal, easy 💪🏻
🧱 New Pipedrive CRM support
You asked for it, Ophir built it!
🎬 Actionable feedback on company→ feature mapping:
We’ve made the feedback button actionable in the company→feature mapping table. Use it to add a new feedback or filter existing feedback for a company. try it out!
🤘🏻 Some very cool, much requested improvements
Upgraded to GPT-4o (faster & smarter)
Added grouping by team in Prioritization (Backlog)
Better CRM cleanups of deleted companies
AI suggestions speed improvements (initial suggestions generation)
Unsaved-changes warning modal bugfixes
Views Drag & Drop: top menu as well (was available in the “more” menu only)
Tell us what you think ❤️ (grab some time with us here).
May 6, 2024
SOC2, AI Calls ingestions confidence, Feature Merge, and some UX improvements
Changelog #23
🛡️ SOC2
We’ve worked a lot on this (by “we”, we mean “Mor Sela” did), and have been waiting for the official certification for a while now! We’re SOC 2 Type 2 certified.
🧠 AI Calls ingestions confidence improvements
We’ve vastly improved Ai’s confidence levels when identifying requests in customer calls. You can now completely control the confidence levels such that Low
or High
will only bring in calls that had some requests in them. only Any confidence
will being calls even if AI was not able to articulate the requests/find specific features in the calls.
** This also applies to Zapier and custom API implementations
🅿️ Feature Merge
You can now merge existing features!
Simply check a few features in your backlog, choose your destination feature and merge away! This will automatically move over companies requesting it and linked feedback into it 🥳
📈 Other Improvements
Optional Feedback provider: setting a person as the provider of a feedback is now optional (yet recommended!)
Add-Task UX revamp
Nicer company and features select UI
Tell us what you think ❤️ (grab some time with us here).
Apr 15, 2024
Custom Properties and Feedback Content Search (across sources)
Changelog #22
🤡 Custom Properties
You can now add columns and properties to your backlog and features! We’ve started with supporting Text, Number, Select/Multi-Select, Team Member, and Checkbox.
Let’s see what you can do with it! (tell us what you’re missing)
🐋 Keyword search across all feedback sources!
We’ve added feedback search support within all calls, transcriptions, and tickets.
If you wanna know who said “Slack” , mentioned a competitor or said something specific, it’s now easy to track down, across sources!
🌈 Other Improvements
New Features unsaved changes confirmation: never lose your new features again!
Company Modal now opens the company page (instead of directing to your CRM)
Supporting
tl;dv
transcription formatSpeed improvements to adding features to feedbacks and vice versa
Fixed that pesky “unread” feedback bug (blue dot not going away)
Tell us what you think ❤️ (grab some time with us here).
Mar 27, 2024
Multi-Slack Support, Specialized AI Improvements and more
Changelog #20
👖 Multi-Slack Support
We now support multiple Slack workspaces at once! It is especially useful for those of you who have a main workspace (with Slack Connect) and another community Slack.
🤓 Specialized AI improvements
Better understanding of “exploration” conversations: common questions, problems and explorations of core/obvious parts of your product you don’t want AI to be considering as feature requests. Very common in first sales calls (prospects) or support conversations (customers)
Better, more confident AI for feature priority: AI will now set the priority for a company wanting a specific feature with much higher accuracy (this includes marking the feature as
Critical
, e.g. deal maker/breaker)
🧩 Added Attention integration
A collaboration with our friends at Attention to create a custom integration to bring in conversations and customer requests
🧱 Other improvements
Speed improvements for bringing in Gong conversations (especially on first sync, which is often massive)
Tell us what you think ❤️ (grab some time with us here).
Mar 19, 2024
Clari Support, Mobile web, and various improvements
Changelog #20
⚡️ New Clari Integration
You can now bring in conversations and insights from Clari ✌🏻
📱 Mobile support (web)
Added mobile web support! now you can follow a Slack notification on a new feature or feedback coming in right from your sofa. Or car. Or hot tub. You get it.
🦀 Improvements
Shareable company page links
Salesforce custom-field dollar value
New “Churned customer” type
Added company-type filter to feedback
Support creating linear tickets as
Cardinal
Improved date filters across the board
Improved support for adding companies to features for customers with 50K+ CRM companies
🛠️ Fixes
Extended support for CSV dates import (better format handling)
Fix “last time used” in API Keys section not updating correctly
Tell us what you think ❤️ (grab some time with us here).
Mar 5, 2024
AI Suggestions everywhere, Hottest CRM addition, improvements, and a riddle
Changelog #19
🌎 Overview
Here’s what we have for you today:
🔄 AI Suggestions everywhere
As we (and you) are feeling more and more comfortable with AI suggestions, we’re now adding them everywhere. Your backlog, feature, and company views, etc
This means that numbers and linked objects will now include AI suggestions by default (you can always turn that toggle OFF on the top-right corner).
😎 Added Attio CRM support
You got it! Hot new CRM Attio and Cardinal are now best friends!
⤵️ Importing improvements
Feedback CSV import is 10x faster
Linear imports support descriptions
🍪 Other improvements
Added quick feature share or delete options
Added feedback source as an in-feedback property
Various bugfixes (like certain JIRA task creation issues and others)
🧐 Riddle me this (upcoming feature hint)
What do Eleanor, Dwight, Thomas, Abraham, Antoine, and Benjamin all have in common?
** The winner gets some cardinal Swag 👔
Tell us what you think ❤️ (grab some time with us here).
Feb 13, 2024
Guest (free) seats and answering humanity’s biggest dilemmas
Changelog #18
💺 New Guest Seats, Team & Billing management
We’ve added an ability to invite or mark team members as “guest seats” (view-only, free seats). This also allows for better control of your bill; only member (editor) seats are paid. Easy.
🎓 Humanity struggles: what does Bi-Weekly mean?!
We’ve decided! it means every two weeks!
(if you wanna say twice-a-week just say so)
The people have spoken.
🍀 Timeframes (features and backlog grouping)
We’ve added Timeframes 🥳
You can now set start/target dates as Timeframes (Aug 2024
, Q4 2024
, etc)
This also allows you to group the backlog from weekly all the way to quarterly.
Seeing your plan and progress from Sprint to Roadmap.
👽 Improved AI suggestions
We’ve drastically improved AI’s logic and feature extraction capabilities.
This will be immediately noticed by seeing fewer suggestions, and a higher quality of the ones that exist.
This update includes a tailored emphasis on threaded conversations (Intercom, Zendesk, Slack, etc), especially with automated workflows.
🏯 Intercom as a CRM
As requested, you can now use Intercom as the CRM source of companies, revenue, and stage.
❤️🔥 Other Improvements
Improved Grouped AI suggestions & merging UX flow (fewer steps, new/existing differentiation)
Person-search for feedback is faster and smarter.
Showing only top AI suggestions when a backlog view is not grouped by anything.
Tell us what you think ❤️ (grab some time with us here).
Jan 29, 2024
Zapier makes you happier, AI Feature Suggestions Merge and more
Changelog #17
"Zapier makes you happier"
— Mor Sela, Philosopher
☢️ This release:
🎃 Zapier Support - connect Everything Everywhere All at Once
Any tool you use that has Zapier can be plugged in, easy.
🎥 More call recorders: Fathom, Grain, Fireflies.ai, and others
Now that we have Zapier, you can have all your meetings automatically turn into feedback and their feature requests extracted by AI if there are any within them (so if you can’t afford a giant call recording software, you can still use Cardinal AI. Why not? you deserve it!).
You can also find us now in the Zoom App Marketplace!
🧲 AI Suggestions Change or Merge
AI may have found a few conversations for you, but you’d want to point them at another feature? or maybe there are a few that aren’t quite the same but you think they should be? Pick a few, merge, and all conversations will lead to that one feature suggestion. Magic.
Magic I tell ya!
🌋 Huge CRMs improvements
We thought 10,000 accounts in a CRM is cool.
Then we thought 100,000 accounts in a CRM is cool.
Now we think 1,000,000 accounts in a CRM is cool.
You people and your crazy CRMs.
Anything companies-related should work much faster now. because you made us do it 😉
💍 New Feedback API
You can now integrate Cardinal across workflows and systems.
** docs at cardinalapp.io/docs
✍🏼 Other improvements
Improved speed and stability of CSV and Linear imports
Added a Semantic Feature Search everywhere.
Added the ability to view and filter AI feature suggestions separately for existing vs new features.
Added the ability to filter by Teams in the main Prioritization page.
Tell us what you think ❤️ (grab some time with us here).
Jan 10, 2024
Integral AI suggestions, Smart calls ingestion, new languages and more
Changelog #16
New year, new update 🥳
👑 Feature suggestions in Prioritization!
We bring feature suggestions into your backlog, and now they can appear within the views you use every day. If you group by initiatives, or have some customer-based views, new feature suggestions will appear among them so they make more sense and are in their best logical place.
🤓 JQL import from JIRA
You can now use your JQLs to import from JIRA 😎
🚌 Auto-task creation will default to teams better
So you have to do less clicking and tapping, ‘cause we’re all lazy.
🌎 New Languages: Spanish & Hebrew
Our first non-english content support, if you have a ton of conversations or features in those languages, you’re in luck 💪🏻
** If there’s a language you’d like us to add, let us know.
🧠 Smarter calls import functionality
No external guests attended? super short meeting? technical issues?
AI will not bring those conversations in. That’s cool. right? c’mon you know it’s cool.
🖍️ Other improvements:
Automated Task Creation: Optional task description now copied from the spec (default ON).
Added support for uploading video files into specs (also increased file size limitations).
Improved Intercom / Zendesk feedback logic: better understanding of feature requests, fewer conversations brought in.
More Nuanced Initiative AI suggestions
Improved feature extraction from non-conversational feedback
Added the ticket number to the task-search logic
Tell us what you think ❤️ (grab some time with us here).